Marketing Campaign Strategist

1 month ago

Sydney, New South Wales, Australia Grant Thornton Full time

Grant Thornton Australia is a member firm of the Grant Thornton global network – one of the world's leading independently-owned and managed accounting, advisory and consulting firms. In Australia, we're proud to support the careers of over 1,500 remarkable people. With six offices nationally and partner firms in more than 145 markets, wherever you want to go, we can take you there.

About this role

We are seeking a Marketing Campaign Strategist to elevate our flagship campaigns, standardise and champion best practice processes, being the owner of our team workflow tool Adobe Workfront and develop strong relationships internally with key stakeholders to demonstrate best practice campaign methodology.

This role sits in the MCBD (Marketing, Communications and Business Development) team and will be instrumental in working with our MCBD team and Partners to ensure all marketing campaigns across the country are strategic, utilising our award-winning technology, and achieving our campaign objectives.

Key responsibilities

  • Lead and manage our Campaigns Centre of Excellence: our best practice guides, processes and coaching materials to ensure our team is executing successful and efficient campaigns.
  • Lead and manage our core flagship campaigns (4-6 major campaigns) including planning, strategy, execution and reporting.
  • Drive adoption, be a system administrator and help manage our team workflow tool, Adobe Workfront, including being the key triage point on all relevant campaign requests, build reporting and dashboarding, support MCBD team members in their adoption and use of the platform.
  • Coach MCBD team members and Partners on campaign best practice in team meetings and coaching conversations with the aim to improve overall campaign quality.
  • Be the liaison with Sales and Business Development teams on lead handover and post-campaign activities.

Salary: $120,000 - $150,000 per annum, depending on experience

Required skills and qualifications

  • Experience working in marketing within a B2B environment.
  • Tertiary qualifications in marketing or related fields.
  • Excellent attention to detail, strong organisational and communication skills are critical, along with the ability to facilitate and present to groups.
  • Understanding of marketing and sales campaign processes and B2B buying behaviour.
  • Experience with using Marketing Automation and CRM together to deliver high quality marketing campaigns.
  • An interest in understanding and executing sales processes as part of campaigns.
  • Experience with managing a marketing workflow tool such as Adobe Workfront, Asana, Monday etc will be highly regarded.

Benefits

  • Nine-day fortnight with no salary reduction.
  • Balance work from home with collaborative team connection days.

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