CRM Strategy Lead

2 weeks ago

Somerton, Australia Regent RV Pty LTD Full time
  • Support strategic CRM business objectives, best practices and continuous improvement
  • Report directly to the Marketing Manager
  • Salesforce development & focus on Apex, Lightning Web Components, Visualforce and Salesforce API's

At Regent RV, we pride ourselves on delivering an unforgettable experience to our customers through the prestigious products and exceptional quality we offer. Being part of a global company, we are experiencing a substantial level of rapid growth as we embark on this journey to become a top leader in the industry. From humble beginnings, we have built a strong and passionate team that supports us in planning for future development. We produce multiple brands including Regent, Snowy River and NewGen caravans.

The Opportunity

Fantastic opportunity to showcase your experience in Salesforce development by overseeing projects, enhancing and developing reports as our business grows. This is a key role within our Marketing Department to support and grow our dealership sales performance. Project Manage CRM solutions with documentation, testing and best practices.

Key Success Criteria

• Minimum 5 years of experience in Salesforce development, with a strong focus on Apex, Lightning Web Components, Visualforce, and Salesforce APIs.

• Proven track record in designing and implementing Salesforce solutions that align with business needs.

• Experience with Salesforce Flow for automated business processes.

• Familiarity with DevOps practices, including version control systems and continuous integration.

• Handson experience with CRM integration, particularly between Salesforce and SAP systems.

• Experience in optimizing Salesforce applications for improved business efficiency.

• Strong project management skills with experience leading cross functional teams.

• Tertiary qualifications in Computer Science, Information Technology, or a related field preferred.

• Must have fulltime working rights in Australia.

Key Responsibilities:

• Define and implement Salesforce platform architecture, standards, and best practices to support strategic business objectives.

• Lead the development, testing, deployment, and maintenance of Salesforce solutions using Apex, Lightning Web Components, Visualforce, and OmniStudio.

• Collaborate with Marketing Manager and other stakeholders to develop and optimize CRM strategies, with a focus on Salesforce integration and automation.

• Develop Salesforce APIs to ensure seamless integration with SAP and other external systems.

• Mentor and provide technical guidance to junior developers and other team members.

• Implement and manage Account Engagement (Pardot) tools to streamline marketing automation, creating HTML optimized Emails and enhance campaign performance.

• Monitor and analyze CRM data, using reports and dashboards to provide actionable insights for continuous improvement.

• Ensure all Salesforce solutions are well documented, tested, and aligned with best practices.

• Oversee the development lifecycle from requirements gathering to deployment, ensuring timely and quality delivery.

• Continuously improve and optimize Salesforce processes, driving innovation and efficiency within the organization.

Desirable Skills:

• Experience with additional programming languages such as JavaScript, Java, Python, or MuleSoft.

• Excellent problem-solving skills and the ability to work independently and collaboratively.

• Strong communication skills, with the ability to articulate technical concepts to nontechnical stakeholders.

We pride ourselves in delivering ever better-quality and prestigious products to our customers and seek to be a leader in the industry. We are part of a global company and are currently experiencing rapid growth and are developing our business for the future.

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