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Head of Marketing
2 months ago
About Brand Collective
Brand Collective is one of Australia's most prominent apparel, footwear & sport groups, operating our omnichannel offer across 300+ stores with over 3,000 team members, a comprehensive online business and an extensive wholesale network. Our portfolio ranges from iconic heritage to timeless contemporary, from street culture to considered craftsmanship, and from private label to international luxury fashion brands. We bring brands to life
The opportunity
We are on the lookout for a Head of Marketing to lead and execute the marketing strategy of our Licensed Brands, including Reebok, Superdry and Replay. based in our Richmond Support Centre. This key leadership role will focus on brand development, digital marketing, and customer engagement to drive sales and strengthen brand loyalty.
To achieve this, you will:
- Develop and implement comprehensive marketing strategies.
- Conduct market research to identify opportunities and trends.
- Oversee brand positioning and ensure consistent and compelling messaging.
- Lead digital marketing initiatives, optimizing campaigns for maximum impact.
- Develop customer engagement strategies to enhance loyalty.
- Collaborate with sales, product development, and merchandising teams.
- Monitor and analyze marketing performance metrics to drive strategic decisions
- Plan and execute promotional events and product launches.
- Manage relationships with external marketing agencies and vendors.
- Mentor and lead the marketing team, fostering a high-performance culture.
The skills and experience you offer us
- Degree in Marketing, Business Administration, or a related field;
- Minimum of 3+ years in a senior marketing role, ideally within the apparel, footwear, or sporting goods industry.
- Proven leadership experience with a track record of managing and developing high-performing teams.
- Strong analytical skills and the ability to interpret complex data to drive decision-making.
- Excellent communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams.
- Proficiency in digital marketing tools and platforms.
- Strong financial acumen and budget management experience.
Just some of the perks we offer you
- Generous discounts for you and your family across Brand Collective's stable of brands That’s 50% off brands such as Reebok, Superdry, Clarks, Review, Hush Puppies, Elka Collective, Black Pepper and many more
- RECENTLY LAUNCHED - additional discounts across our parent company, LK Group, including Daniel's Donuts, Hommey, LK Group Hospitality, Snooze, and many more
- Pet friendly workspace - yes, you can bring your dog to work
- Invitations to epic sample sales
- Paid parental leave, volunteer leave, purchased leave program
- Novated Leasing
- Generous service awards
- Employee Assistance Program with free access to Mental Health Professionals
- and more
Apply today to bring brands to life
At Brand Collective our customers come from all walks of life, and so do we We value diversity and inclusion in all forms, thus hire based on capability and performance. If you feel like your skills align with the role and company culture, apply today with your current resume and optional Cover Letter.
Please note: at this time, Brand Collective are not seeking recruitment agency support for this role, and will not be liable for any unsolicited candidate profiles or associated fees. We encourage applicants to apply directly to this posting if they would like to be considered for this opportunity. The advertising of this role may close earlier than the listed date, and we encourage applicants to apply early.
