Senior Brand Manager

3 weeks ago


Sydney, Australia AXR Full time
  • Lead the brand, NPD & media planning for ANZ market.
  • Warm, close-knit team and flexible working culture.
  • Unique category with strong opportunity for innovation & disruption.

Company
We are delighted to partner with Whole Earth Brands on a new Senior Brand Manager opportunity. This dynamic global business is on a mission to provide “better for you” alternatives in the sweetener, flavour enhancer, and broader food categories. 

Role
Reporting to the Marketing Director APAC, the Senior Brand Manager will be responsible for developing and executing brand strategies, and leading NPD projects from ideation to launch. This role will also utilise consumer and category trends to ensure effective planning and alignment to global business objectives.

Core focuses of the role will include:

  • Strategic NPD Planning: Spearhead NPD projects from conceptualisation to launch, and run post-launch tracking. Outline annual innovation plans, applying an entreprenurial mindset to ideation and delivery.
  • Consumer & Category Analysis: Understand where to look for, and how to effectively analyse, key consumer insights and category trends. Utilise data to inform decisions and identify new opportunities for market disruption.
  • Brand & Media Planning: Develop and execute annual marketing plans, monthly media plans and in-store asset development, and partner with Global Marketing Team to influence global brand agendas for ANZ.

Candidate
The successful candidate will be a self-starter with an entreprenurial mindset who thrives in a fast-paced environment. Experience in FMCG food businesses, with strong commercial acumen, will be highly beneficial. Additionally, the candidate will have an inate ability to multitask and communicate comfortably across various levels & functions, to gain influence and build trust across the global business and it’s distribution partner.

If you are interested in finding out more, please apply or email Amelia Kettle on ameliak@axr.com.au.
Reference number: 1475236
Profession:MarketingBrand Manager

Company: AXR
Date posted: 4th Apr, 2024


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