Senior Brand Manager

1 month ago

Sydney, Australia Miller Leith Full time

Position: Senior Brand Manager – Beauty/Grooming
 
Client Overview:

Our client is a prominent player in the consumer goods market within Australia, boasting a diverse portfolio of brands across various sectors. With a strong presence in the health, beauty, and wellness industries, they pride themselves on delivering high-quality products that cater to the needs and preferences of consumers.

With an established range of products across health, wellness and beauty categories, our client utilises multiple channels for sales, including pharmacies, grocery stores, retailers, and eCommerce platforms. Their culture has a strong emphasis on teamwork and values such as integrity, innovation, and customer satisfaction. The company's team is comprised of dedicated professionals who are passionate about driving growth and delivering excellence in all aspects of their work.

Role Overview:



Dependant on the level of experience offered by the candidate, this opportunity has the scope to be titled Brand or Senior Brand Manager - Beauty/Grooming. The role is a key position responsible for delivering on the 2024 strategy already mapped out by the established team with a key focus on execution across various channels, for the Beauty portfolio.

The Senior Brand Manager will contribute to establishing and directs the development and implementation of the brand's marketing strategies, budget and mid-term financial plans to deliver brand awareness, qualified traffic, revenue, profit and spending objectives.

As the Snr/Brand Manager they will have a deep understanding of brand building, with a keen eye on translating data insights into strategy.

Candidate Profile:



The ideal candidate for the Senior Brand Manager role will come with a minimum of 4 years’ experience at brand manager level in a consumer-centric business, preferably within the healthcare or FMCG industry. A passion for the health/wellness is key, with the candidate having experience in the pharmacy channels.
They should possess a proactive attitude, be agile in their approach and be capable of bringing new ideas to the table. Experience in brand execution and project management is essential with exposure to an omni-channel approach being preferred


Necessary skills/qualifications include:


  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
  • Manage and optimize digital marketing or advertising campaigns across various platforms
  • Provide overall marketing support to trade marketing and sales teams.
  • Prepare and monitor the marketing budget on a quarterly and annual basis.
  • Proven experience in consumer-led brand building position
  • Strong analytical skills including trend and performance analysis
  • High-level planning, decision-making, and leadership to ensure the overall success and growth of brands in portfolio

Additional Requirements:

The ideal candidate will possess an entrepreneurial approach, driven by achieving results within a business which gives the opportunity to develop continuously. They should be comfortable dealing with stakeholders, both internally and externally to ensure seamless alignment between all parties involved in marketing activity.
Key stakeholders for this position include acting marketing director, brand manager and assigned creative and media agencies.

What they offer:

The role provides opportunities for professional development and growth within the organisation.
Other benefits include a supportive work environment, hybrid working arrangements, a collaborative team culture, and the chance to make a meaningful impact in the consumer goods industry.

Consultant

jamie@millerleith.com.au

Reference number: BH-4958
Profession:MarketingSenior Brand Manager

Company: Miller Leith
Date posted: 20th Feb, 2024

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