CRM & Automation Specialist
1 month ago
Our client is looking for a CRM and Marketing Automation Specialist to join their dynamic agency team. This role, while based within the agency, will focus heavily on a client’s account, helping to enhance their CRM and marketing automation capabilities.
Key Responsibilities:
- CRM Management: Oversee and optimize the client's CRM platform, ensuring accurate data, segmentation, and customer journey development.
- Marketing Automation: Implement and manage marketing automation tools for workflows, drip campaigns, and lead nurturing.
- Campaign Development: Work with cross-functional teams to design and execute integrated marketing campaigns across multiple channels.
- Lead Management: Establish lead scoring, nurturing processes, and align efforts with the client’s sales teams for seamless handoffs.
- Data Analysis: Track and report on campaign performance, providing actionable insights to improve ROI.
- Cross-Functional Collaboration: Collaborate with sales, product, and customer service teams to ensure CRM alignment and assist with training.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in CRM management and marketing automation, with Salesforce being highly preferred.
- Strong analytical skills and proficiency in digital marketing tools.
If you are interested in this role, please send your application to annabelle.gonzalez@s2m.com.au or click " Apply" to embark on this exciting journey.
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