Marketing Automation Specialist

3 months ago

Sydney, Australia Sportsbet Full time

If you are passionate about leveraging technology to deliver brilliant customer experiences, this is your chance to make a tangible impact, pushing the boundaries of what’s possible in CRM.

**About Us**

At Sportsbet, we’re united behind our purpose to “Bring Excitement to Life” for our 2 million customers (and growing). We do this by over-delivering through our commitment to fun, challenging the status quo and living our values. As part of the Flutter Group, we’re a global player, but in Melbourne, Sydney and Darwin we’re a tight knit group of 1,300 teammates (of which over half are in our Tech and Data Science teams).

We are a significant contributor to the Australian economy through racing and sporting codes and we are committed to having a positive impact in society by supporting our customers, our communities and our employees. Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools.

In 2023, we were a recipient of LinkedIn’s Top 25 Companies for our focus on career development and awarded the Top 10 Workplaces for Women through Work180. Our commitment to making Sportsbet the best place to work is never-ending.

**About The Role**

Reporting into the CRM Integration & Enablement Manager, as a Marketing Automation CRM Specialist, you will own innovation for our marketing automation platform, and play a pivotal role in shaping the future of our customer communications using Braze. From ideation to execution, you’ll drive the creation of innovative, high-impact customer journeys, use cases, and capabilities that elevate our brand and deliver real business results. Partnering with both technical and commercial teams, you’ll bring creative ideas and new product launches to life - building experiences that captivate our audience and drive impact for the business. You'll also take the lead in developing streamlined processes and documentation that ensure we’re always working smarter and faster.

Responsibilities Include:

- End to end management of new use cases and capabilities from requirements gathering, input into solution design, testing and roll out
- Work closely with audience and delivery teams to ensure use cases and capabilities are built, tested and implemented using Braze
- Understand our data and how it’s integrated to best implement and track customer journey’s.
- Work with stakeholders from across the business to understand priorities and how messaging can reach business and commercial goals
- Reporting & optimization of campaigns and being able to communicate the value of campaigns to a variety of teams across the business.
- Development and implementation of processes, procedures, and documentation
- Competitor activity tracking, analysis and benchmarking

**The Perks**

We work hard and play hard, so along with a competitive salary and generous performance-based bonus, here’s some of our other perks:

- 25 days annual leave (that’s right, a whole extra week)
- Genuine flexible working policy with a $800 work from home office allowance
- Weekly concierge service including free massages, manicure/nail appointments - all onsite
- Daily fresh fruit, free breakfast, sparkling water and Kombucha on tap in the office (did we mention we have a bar fridge for Thursday night drinks?)
- Development budget to send you to conferences, events, courses and other learning opportunities.
- End of trip facilities with an onsite table tennis and pool table
- Access to our Employee Assistance Program and a Circle In membership
- Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time. We also have a progressive return to work benefit for your first 6 months back: come back for 3 days, get paid for 4; come back for 4 days, get paid for 5.

**What’s the Green Tick Feeling?**

Well, it’s different for everyone, yet unites us all. It’s the feeling you get when you succeed, no matter what success looks like to you. It could be developing your career, it could working on an industry leading project, or it could be making it to school pick up in time. It's all the little and big things that make you feel like you’re thriving when working at Sportsbet.

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