Senior Marketing Manager

1 month ago

Melbourne, Australia Probe CX Full time

At Probe Group, we're powered by passion, driven by curiosity, enriched by a purpose to do it better. We work hard and love a good challenge (or multiple). With clients spanning across the Pacific, Asia and North America, we’re no stranger to thinking big and working with innovative minds to achieve great success. We are dedicated to doing things better than the day before, and our exponential growth is living proof that we have stayed true to this ethos. At Probe, expect to think differently, challenge the norm and find your purpose.

At Probe, expect to think differently, challenge the norm and find your purpose.

Why Probe? Probe Group amplifies human capabilities with technological excellence. In a world that has never been more talent competitive, we create blueprints for delivering exceptional CX, combine the latest technology with people, process and data, and provide organisations with complete end-to-end service for customer operations.

Step into the Senior Marketing Manager - Brand position at Probe Group, an industry-leading customer experience and digital transformation provider with over 19,000 employees across five countries and multiple brands.

About the Role

As Senior Marketing Manager, Brand, you will play a pivotal role in driving the strategic direction of our evolving portfolio of brands in a dynamic, fast-changing environment.

Our brands are undergoing a period of reinvigoration, and your leadership will be critical in shaping their future success. You will face the exciting opportunity of harmonising brand identities while navigating the complexities of a business transformation, ensuring consistency and impact across markets.

This is a unique opportunity to define and elevate the brand narrative during significant change, positioning our company for long-term growth and success.

You will lead a team focusing on brand strategy development and implementation to elevate awareness of and familiarity with the organisation's solutions and services. You will ensure consistent brand narrative, messaging, and alignment with business objectives across all touchpoints and manage brand governance across our portfolio of brands.

Key Responsibilities:

  • Develop and execute comprehensive brand strategies to strengthen market presence and drive business growth.

  • Collaborate with cross-functional teams (sales, product, customer success) to ensure brand alignment across all initiatives.

  • Lead the creation and execution of marketing campaigns that align with the brand's value proposition and customer needs.

  • Lead and mentor a small team of marketing specialists, providing guidance and support to ensure high performance and professional development.

  • Cultivate strong relationships with key internal and external stakeholders, collaborating closely to align brand initiatives with business objectives and drive cohesive execution.

  • Oversee brand governance and consistency across all internal and external communication channels.

  • Monitor market trends, competitor activity, and customer insights to refine brand positioning and strategy.

  • Manage relationships with external agencies and vendors for brand initiatives, including creative development, digital campaigns, and media buying.

  • Develop and maintain a brand style guide and ensure adherence to branding standards across the organisation.

  • Measure and report on the effectiveness of branding strategies through key performance indicators (KPIs) and adjust tactics as needed.

About You

You are a strategic leader with a proven ability to drive brand vision and deliver impactful campaigns. With expertise in brand strategy, digital marketing, and project management, you excel in fast-paced environments, managing multiple priorities while ensuring strong stakeholder collaboration.

Your leadership style fosters high performance, and your communication skills make you a trusted advisor to senior leadership. You bring a customer-centric, data-driven approach to brand management, focusing on growth and innovation in competitive markets.

Skills and Experience Required:

  • Relevant tertiary qualifications in brand management, marketing, communications, business, or a related field (Master's preferred).

  • Extensive experience in brand management, preferably within B2B technology or Business Process Outsourcing sectors.

  • Proven track record of leading successful brand campaigns and initiatives.

  • Experience working with cross-functional teams in a matrix organisation.

  • Demonstrated experience managing external vendors and creative agencies.

  • Proven experience in leading and managing a team, focusing on coaching, development, and performance management.

  • Demonstrated ability to effectively manage and collaborate with a diverse group of internal and external stakeholders to achieve shared goals.

  • Strong understanding of the competitive landscape and market dynamics in the B2B technology or BPO industries.

  • Experience in budget management and resource allocation.

  • Familiarity with marketing automation tools and CRM systems.

If you're ready to shape our brand's future and drive impactful change, we'd love to hear from you. Apply now to take the next step in your career with us

Probe Group firmly believes that the strength of our company lies with the diversity and talent of our people. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, making room for opportunities for each individual to thrive.

At Probe Group equality is not merely a slogan - it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating you and your 100%

  • Senior Account Manager

    3 weeks ago

    Melbourne, Victoria, Australia Online Marketing Gurus Full time

    About the Role:We are seeking an experienced Senior Account Manager to lead our digital client relationships and drive business growth through exceptional client service and strategic account management.Your Key Responsibilities:Lead communication with clients and provide exceptional customer service.Develop and grow relationships with all client...

  • Digital Marketing Leadership Position

    1 week ago

    Melbourne, Victoria, Australia Online Marketing Gurus Full time

    Unlock Your Potential as a Senior Account ManagerWe are seeking an experienced and results-driven Senior Account Manager to join our team at Online Marketing Gurus.About the RoleThis is an exceptional opportunity for a skilled professional with a proven track record in account management, digital marketing, and client services. As a Senior Account Manager,...

  • Digital Marketing Strategist

    2 weeks ago

    Melbourne, Victoria, Australia Online Marketing Gurus Full time

    Are you an experienced and established account manager looking to elevate your career in the digital marketing space? We have an exciting opportunity for a Senior Account Manager to join our team at Online Marketing Gurus (OMG) in Sydney, Australia.As a leading independent agency, we pride ourselves on being at the forefront of digital marketing innovation....

  • Digital Marketing Lead

    4 days ago

    Melbourne, Victoria, Australia Online Marketing Gurus Full time

    Senior Account Manager RoleWe are seeking an experienced Senior Account Manager to join our team at Online Marketing Gurus. In this role, you will be responsible for leading communication with clients and providing exceptional customer service within your assigned portfolio.About the JobThe ideal candidate will have a strong background in digital marketing,...

  • Marketing Admin Assistant

    6 months ago

    South Melbourne, Australia Pepper Marketing Full time

    An entry-level marketing support role with mentoring, training and opportunities for promotion - Additional leave benefits over Christmas and during the year - Salary of $55,000 to $65,000 plus super depending on experience We’re a boutique marketing agency with a great team working with some of the biggest names in tech. The marketing admin assistant...

  • Marketing Admin Assistant

    6 months ago

    South Melbourne, Australia Pepper Marketing Full time

    Flexible Part-time role, 4 days a week (Mon to Thur), with the option to extend to full-time - Manage client reporting, database management and office admin - Flexible leave options, including an additional 2 weeks leave over Christmas - Salary of $55,000 to $65,000 pro-rata plus super depending on experience We’re a boutique marketing agency with a great...

  • Digital Marketing Team Lead

    7 days ago

    Melbourne, Victoria, Australia Online Marketing Gurus Full time

    As a Senior Account Manager at Online Marketing Gurus, you will have the opportunity to lead client growth and drive business success. We are looking for an experienced professional to join our team and help us achieve our goals.About the RoleThis is a challenging and rewarding role that requires strong leadership skills, excellent communication abilities,...

  • Digital Marketing Lead

    1 day ago

    Melbourne, Victoria, Australia Online Marketing Gurus Full time

    As a Digital Marketing Lead at Online Marketing Gurus, you will play a pivotal role in driving the growth and success of our clients.About the RoleWe are seeking an experienced Senior Account Manager to join our team. This is an exciting opportunity for someone looking to take their career to the next level in a dynamic and fast-paced environment.Key...

  • Digital Marketing Manager Position

    2 weeks ago

    Melbourne, Victoria, Australia Online Marketing Gurus Full time

    Job OverviewWe are seeking a highly skilled and experienced Digital Marketing Manager to join our team at Online Marketing Gurus.

  • Digital Marketing Executive

    3 weeks ago

    Melbourne, Victoria, Australia Online Marketing Gurus Full time

    **About the Role**We are seeking a highly skilled Senior Account Manager to join our team at Online Marketing Gurus. As a key member of our client services team, you will be responsible for delivering exceptional client experiences and driving business growth through strategic account management.**Key Responsibilities**Lead client communication and provide...

  • Senior Marketing Manager

    1 month ago

    Melbourne, Australia Luxury Escapes Full time

    Luxury Escapes is one of the world's fastest growing travel businesses, reaching up to 7 million subscribers each month with the world’s best holidays at limited time ‘insider’ prices.  These are exciting times to be at Luxury Escapes! We are looking for creative mavericks and big thinkers to define what the future holds for Luxury Escapes, and in...

  • Digital Marketing Specialist

    1 month ago

    Melbourne, Victoria, Australia Online Marketing Gurus Full time

    About the RoleWe are seeking a highly skilled and experienced Account Manager to join our team at Online Marketing Gurus. As an Account Manager, you will be responsible for managing client relationships, developing and executing marketing strategies, and driving business growth.Key ResponsibilitiesManage client relationships and develop strategic marketing...

  • Senior Account Manager

    4 months ago

    Melbourne, Australia Online Marketing Gurus Full time

    Are you an experienced and established Digital Account Manager looking for a step up, with strong knowledge/experience across digital marketing (SEO and SEM)?Want to join Australia’s largest and fastest-growing independent agency, where your success and achievements will be recognised and rewarded?This is your chance to be part of an award-winning agency,...

  • Senior Manager, Markets and Growth

    1 month ago

    Melbourne, Victoria, Australia Ashurst Full time

    Job Title: Senior Manager, Markets and GrowthLocation: MelbourneWe are seeking a Senior Manager to join our Markets and Growth team, working closely with the Australia Private Capital Industry Chair to develop and execute the strategy across the region. As a Senior Manager, you will form part of the Markets and Growth regional leadership team, responsible...

  • Senior Marketing Operations Manager

    3 weeks ago

    Melbourne, Victoria, Australia Myob Full time

    About the RoleWe're seeking a Senior Product Marketing Manager to join our SME customer Line of Business at MYOB.This role is instrumental in developing and enhancing the Product Marketing function at MYOB. You will lead and collaborate with cross-functional teams to craft product propositions that deliver significant value to our customers and...

  • Digital Marketing Leader

    2 weeks ago

    Melbourne, Victoria, Australia Online Marketing Gurus Full time

    OverviewAt Online Marketing Gurus, we pride ourselves on being a leader in the digital marketing space. Our team of experts is dedicated to helping businesses achieve their online goals.Estimated Salary: $90,000 - $120,000 per yearThis role offers a competitive salary package, including a base salary and additional benefits.Job Description:We are seeking a...

  • Senior Marketing Professional

    1 month ago

    Melbourne, Victoria, Australia Grant Executive Search Full time

    Marketing Manager RoleThis is an exciting opportunity to join a top-tier investment management group as a Marketing Manager. The successful candidate will have a variety of duties across clients and the financial services industry, partnering closely with the senior leadership team in Australia and overseas.Key ResponsibilitiesDevelop and implement...

  • Senior Marketing

    4 weeks ago

    Melbourne, Victoria, Australia JLL Full time

    We Empower InnovationJLL seeks a dynamic Senior Marketing & Operations Manager to join our Capital Markets team in Victoria for a 12-month maternity leave cover.This pivotal role will be the main point of contact for all department activities, working closely with the Head of Capital Markets – VIC.The role involves managing end-to-end commercial marketing...

  • Senior Marketing Manager, Adviser

    1 month ago

    Melbourne, Victoria, Australia Vanguard Full time

    About VanguardWe are a leading investment management company with a bold vision to serve our clients and crew with integrity and transparency. Our commitment to doing the right thing has guided our decisions for over 45 years, and we continue to innovate and adapt to meet the evolving needs of our clients.Team and OpportunityWe are seeking a seasoned Senior...

  • Senior Marketing Manager

    1 month ago

    Melbourne, Victoria, Australia Luxury Escapes Full time

    About the RoleLuxury Escapes is a leading travel company that's revolutionizing the industry with its innovative approach to customer engagement. We're seeking a talented Senior Marketing Manager to join our high-performing Growth Marketing Team.Key ResponsibilitiesDevelop and execute innovative growth marketing strategies to drive user acquisition,...