Senior Marketing Manager, Adviser

4 weeks ago

Melbourne, Victoria, Australia Vanguard Full time

About Vanguard

We are a leading investment management company with a bold vision to serve our clients and crew with integrity and transparency. Our commitment to doing the right thing has guided our decisions for over 45 years, and we continue to innovate and adapt to meet the evolving needs of our clients.

Team and Opportunity

We are seeking a seasoned Senior Marketing Manager - Adviser to join our Growth and Retention marketing team at Vanguard Australia. As a key member of our team, you will be responsible for developing and executing adviser marketing strategies that drive growth and increase market share within the adviser segment.

The ideal candidate will have a strong background in B2B growth and retention marketing strategy, sales enablement, nurture journeys, and event management. If you're passionate about creating innovative marketing solutions, have a track record of driving results, and thrive in a fast-paced environment, we'd love to hear from you.

Responsibilities:

  • Develop and execute adviser marketing strategies that drive demand and increase market share within the adviser segment.
  • Collaborate with cross-functional teams to align adviser marketing initiatives with business objectives and sales targets.
  • Partner closely with Sales teams to achieve sales targets and provide resources, content, and events to effectively engage with adviser prospects and clients.
  • Lead the development of growth and retention marketing strategies to engage advisers at each stage of the customer journey.
  • Oversee the adviser sponsorship, event, and webinar strategy, tracking and measuring performance and conducting post-implementation reviews to continuously improve.
  • Leverage data and analytics to track and analyze key performance metrics related to adviser marketing initiatives and marketing ROI.
  • Provide regular reporting and insights to senior leadership on the effectiveness of adviser marketing programs and campaigns, using data-driven insights to identify opportunities for optimization and improvement.
  • Ensure all steps are taken to mitigate risk and maintain control, compliance, audit, and legal requirements in adviser marketing strategies.

Qualifications/Skills:

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 8+ years of experience in Wealth Management marketing roles, with a proven track record of driving results and achieving revenue targets.
  • Strong leadership skills, with experience leading cross-functional teams and collaborating with stakeholders at all levels of the organization.
  • Deep understanding of adviser marketing principles, strategies, and tactics, including demand generation, sales enablement, lifecycle marketing, nurture journeys, and event management.
  • Excellent analytical skills and the ability to leverage data and insights to drive decision-making and optimize marketing performance.
  • Exceptional communication skills, both written and verbal, with the ability to articulate complex ideas and concepts in a clear and compelling manner.

Inclusion Statement

Vanguard's commitment to diversity and inclusion is rooted in our culture, guided by the principle of doing the right thing. We believe that building diverse, inclusive, and highly effective teams is critical to achieving our core purpose: to take a stand for all investors, treat them fairly, and give them the best chance for investment success.

How We Work

Vanguard has implemented a hybrid working model to capture the benefits of flexibility while enabling in-person learning, collaboration, and connection. Our mission-driven and highly collaborative culture is designed to support long-term client outcomes and enrich the employee experience.

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