Global Marketing Manager, Advocacy

1 month ago

Sydney, Australia Ignition Full time
Job Description

About the role:

Reporting to the Global Marketing Director, Advocacy & Partner Marketing Programs, the Global Marketing Manager, Advocacy & Referrals will be responsible for driving Ignition’s advocacy initiatives and expanding the referral program to new heights. The Global Marketing Manager, Advocacy & Referrals will work closely with Demand Generation, Product Marketing, and Brand Marketing to generate demand in priority markets and expand into new verticals.

This is a 14-month, full-time contract role as a maternity leave cover, with the potential to go permanent or have the contract extended contingent on company growth. Our aim is to have you join the team in January 2025. You will be a key member of the global marketing team and work collaboratively with our regional teams based in Australia, Canada and the USA.

What your day to day will look like:

  • Develop and manage Ignition’s Advocacy Program, with a strong emphasis on APAC growth. This includes initiating, building, and nurturing advocate relationships to support marketing activities across current and new verticals to new customer acquisition.
  • Represent Ignition within key association, partnership and ecosystem communities as needed to build brand credibility and connections.
  • Oversee Ignition’s case study and testimonial program, ensuring a robust pipeline of compelling customer stories to drive prospect consideration and conversion. Also help source speakers as needed for demand generation programs (ie- webinars, videos, etc). 
  • Source, manage, and execute new marketing partnerships within the APAC region as needed.
  • Track and optimize advocacy program performance, making data-driven adjustments to maximize effectiveness.
  • Lead and expand Ignition’s global referral program to drive sustainable growth.
  • Manage and execute  the monthly customer newsletter
  • Manage relationships and platforms for marketing initiatives, including Partnerstack for paid referral programs.
  • Create and manage a pipeline of new monthly third party reviews and testimonials.

Qualifications

What you need to succeed:

  • Experience in Advocacy, Referral Marketing or Partnership Marketing: preferred 5 years of experience within either partnerships, advocacy, referral, or community marketing within a SaaS or technology-driven environment, with a proven track record of building and scaling advocacy and referral programs.
  • Strategic Program Management Skills: Demonstrated ability to develop and execute multiple marketing programs that drive demand and expand brand presence in multiple markets, specifically within the APAC region.
  • Relationship Building and Partner Management: Strong interpersonal skills and experience building and nurturing relationships with advocates, partners, and stakeholders in association, ecosystem, and community spaces.
  • Content Development Expertise: Proven ability to manage case study and testimonial programs, including sourcing and developing compelling customer stories that drive brand credibility and support demand generation.
  • Data-Driven Optimization: Proficiency in tracking and analyzing program performance metrics to inform strategic adjustments and drive continuous improvement. Experience with tools such as Partnerstack or similar platforms for referral program management is a plus.
  • Excellent Written and Verbal Communication Skills: Ability to communicate effectively and build rapport with stakeholders at all levels, coupled with excellent storytelling skills to drive engagement through various communication channels.


Additional Information

Why join us:

Join our global SaaS scale-up company where we foster a collaborative, open, and transparent culture and work without ego. Our team comprises curious and intelligent colleagues who embrace challenges. Here's what we offer:

  • Employee stock options from day one
  • 20 days of accrued annual leave/vacation plus 10 wellbeing days to prioritize yourself and your loved ones
  • Additional paid day off to celebrate your birthday, along with volunteering leave
  • Annual education allowance reimbursement to support your professional development
  • Employee recognition program
  • Quarterly wellness allowance to invest in your personal wellness
  • Paid subscriptions to Headspace and LifeWorks EAP & Wellbeing Platform
  • Flexible working arrangements, supported by WFH reimbursement and technology allowance to ensure your safety while working from home
  • Personal tax return assistance (since we're in the accounting business)
  • Paid parental leave

Please consider applying, even if you don’t tick all the boxes. Research has shown that candidates from underrepresented minority groups often only apply for roles where they meet all the detailed criteria.  Experience comes in many forms, and skills are transferable. We are committed to adding diverse perspectives to our teams and encourage everyone to apply if interested.

Ignition is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Ignition is proud to provide employment and recruitment accommodations during the recruitment process. Once our team reviews your resume and contacts you if there is a fit, we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact careers@ignitionapp.com

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