Digital Marketing Specialist

4 weeks ago

Sydney, New South Wales, Australia Assembly Global Full time
Unlock Your Potential as a Paid Social and Programmatic Executive

We're Assembly Global, the modern alternative agency that's redefining the marketing landscape. Our team of passionate experts is dedicated to helping top brands succeed in over 20 markets worldwide.

The ideal candidate will have 1-2 years of experience managing paid social and programmatic campaigns, preferably in an agency environment. You'll be instrumental in developing and executing campaigns across various platforms to drive qualified traffic and maximise ROI for our clients.

Key Responsibilities:
  • Campaign Management: Plan, execute and optimise paid social and programmatic campaigns.
  • A/B Testing: Develop and implement A/B testing initiatives to enhance engagement, conversions, and overall campaign performance.
  • Audience Targeting: Utilise audience segmentation strategies to ensure precise targeting and effective messaging.
  • Ad Creative Development: Provide data-driven insights that help develop compelling ad creatives tailored to campaign objectives and target audiences.
  • Performance Analysis & Reporting: Analyse campaign metrics, generate reports, and derive actionable insights to optimise campaign effectiveness and efficiency.
  • Budget Management: Oversee campaign budgets and ensure adherence to allocated funds while maximising campaign impact.
  • Media Activation: Coordinate the compilation of activation deliverables, including media plans and creative assets.
  • Planning & Forecasting: Support Senior Digital Managers in crafting strategic proposals and media plans for clients.
  • Adherence to Best Practices: Stay abreast of industry trends, media partners, and best practices across both paid social and programmatic.
  • Client Communication: Collaborate closely with Senior Digital Managers and clients to understand campaign objectives, provide regular updates, and address inquiries or concerns.
  • Channel Expertise and Advocacy: Develop case studies for both internal and external use, based on campaign results as appropriate.
What We Offer:
  • An estimated salary range of $80,000 - $120,000 per year, depending on experience.
  • A competitive benefits package, including flexible work policies and opportunities for professional growth and development.
  • A collaborative work environment where you can make a significant impact on our company direction and development.
  • A commitment to social and environmental impact, with dedicated Impact Champions who collaborate globally to make a positive difference.
  • An amazing group of employee resource groups committed to guiding the agency to become more inclusive, diverse, and representative of the world around us.

Sound like the right role for you? If you're passionate about digital marketing and eager to take your career to the next level, we'd love to hear from you.

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