Content Marketing Manager

3 months ago

Sydney, Australia MyPass Global Full time

**Who are we?**

MyPass Global is a multi-award-winning workforce compliance software company. Our cutting-edge technology helps companies in high-stakes industries reduce risk, save up to 70% on back-office costs, and create safer work environments through our digital workforce solutions.

With our industry-first digital Skills Passport, workers can seamlessly manage their training and competency information. In essence, we are building a global worker credentialing platform designed to create safer, more connected, and agile workplaces. As we rapidly expand with offices worldwide, we are seeking the next generation of innovative MyPassers to join us in shaping the future of our industry.

Read more about us here.

**The role**:
The purpose of the Content Marketing Manager is to co-create a robust content marketing strategy, manage owned and shared media for MyPass Global and produce compelling multi-channel, multi-formatted content assets that align to the customer journey and MyPass business objectives. The Content Marketing Manager’s work and output supports the GTM goals and positions MyPass as a thought leader and industry innovator. The Content Marketing Manager tracks and analyses performance metrics that continually improves content quality and audience engagement, contributing to the attainment of business outcomes.

**Day to day**:

- Co-develop content marketing strategies with the Director of Marketing and Growth, building a content calendar to implement them.
- Write thought leadership content and solution-oriented content assets with strong business relevance to generate demand, raise brand awareness, and retain/expand customer accounts
- Manage marketing blog, including devising content calendar, writing blog articles and blog publishing
- In charge of the company’s social media profiles, including composing organic social media posts and managing posting schedules
- Produce customer success stories and quotes, maintaining an ongoing pipeline of case studies. This involves working closely with Customer Success, Account Executive and key customer champions
- Develop and manage website content, working closely with the Marketing Programs Manager on web experience and SEO.
- Manage the customer advocacy program
- Support the Director of Marketing and Growth in executing thought leadership content partnerships and/or sponsored content with third parties
- Support the Director of Marketing and Growth in implementing strategic content projects/programs
- Support the Director of Marketing and Growth in GTM enablement content
- Produce informative and action-oriented content assets in various formats optimised for various channels to support integrated marketing campaigns. This includes written, digital, video, long form or short form
- Create and customise content assets that resonate with different buyer personas, industries and geographic markets.
- Ensure all content aligns with the company’s messaging and brand voice
- Organise the production and publication of content assets, using in-house tools and, where needed, outsourced service providers for advanced design and video production
- Optimise content assets for high performance, including on-page SEO and keyword planning
- Formulate innovative and compelling content ideas to increase brand recognition, increase followers and content engagement by target audiences
- Analyse market intelligence, performance metrics, feedback/input collected from GTM teams and voice of customer to inform content creation and optimisation
- Reporting of metrics and results in focus areas.

**Our ideal MyPasser**:

- Bachelor’s degree in Marketing, Journalism, Communications or relevant field
- 6+ years’ experience in content creation and management for the Australian market at B2B technology companies, ideally SaaS
- Native-level English proficiency
- Skilled in writing insights-driven content with strong industry expertise and business acumen that resonates with executive-level audience and senior leadership, positioning MyPass as a thought leader
- Excellent writing, storytelling, editing, and proofreading skills with a sharp attention to detail in grammar and syntax
- Experience in managing and optimising organic social media content and strategies, with hands-on expertise in social media platforms
- Proven ability to deliver high-impact content marketing campaigns that produce pipeline and/or revenue results.
- Well-versed in Hubspot for website content management
- Proficient in writing for different content formats (written, digital and rich media) - from catchy social posts to translating technical topics into business-relevant narratives that can be understood by non-technical business buyers
- Understanding how to tailor content for different channels, audiences, industries and markets at different stages of the buying journey
- Strong organisational skills to manage multiple projects concurrently to ensure timely delivery of while maintaining

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