Global Marketing Manager, Advocacy Transformation

1 week ago


Sydney, New South Wales, Australia Ignition Full time
About Ignition

Ignition is a global SaaS scale-up company that fosters a collaborative, open, and transparent culture. We work without ego, embracing challenges and valuing diversity. Our team comprises curious and intelligent colleagues who thrive in an environment of continuous learning.

We're proud to offer a range of benefits that support our employees' well-being and professional growth. These include employee stock options from day one, 20 days of accrued annual leave/vacation plus 10 wellbeing days, and additional paid time off for birthdays and volunteering.

The Role: Global Marketing Manager, Advocacy & Referrals

This 14-month contract role as a maternity leave cover has the potential to become permanent or extend contingent on company growth. As a key member of the global marketing team, you'll work collaboratively with regional teams based in Australia, Canada, and the USA.

Key responsibilities will include developing and managing Ignition's advocacy program, with a strong emphasis on APAC growth. This involves initiating, building, and nurturing advocate relationships to support marketing activities across current and new verticals. You'll also represent Ignition within key association, partnership, and ecosystem communities as needed to build brand credibility and connections.

Ongoing tasks will include overseeing Ignition's case study and testimonial program, ensuring a robust pipeline of compelling customer stories to drive prospect consideration and conversion. You'll help source speakers as needed for demand generation programs and track and optimize advocacy program performance, making data-driven adjustments to maximize effectiveness.

Your Impact

You'll lead and expand Ignition's global referral program to drive sustainable growth, manage and execute the monthly customer newsletter, and manage relationships and platforms for marketing initiatives, including Partnerstack for paid referral programs. Additionally, you'll create and manage a pipeline of new monthly third-party reviews and testimonials.

Requirements

To succeed in this role, you'll need experience in advocacy, referral marketing, or partnership marketing, preferably with at least five years of experience in either partnerships, advocacy, referral, or community marketing within a SaaS or technology-driven environment. A proven track record of building and scaling advocacy and referral programs is essential.

You should possess strategic program management skills, demonstrated ability to develop and execute multiple marketing programs that drive demand and expand brand presence in multiple markets, specifically within the APAC region. Strong interpersonal skills and experience building and nurturing relationships with advocates, partners, and stakeholders are also required.

A strong understanding of content development expertise, including managing case study and testimonial programs, sourcing and developing compelling customer stories, is crucial. Data-driven optimization skills, proficiency in tracking and analyzing program performance metrics, and experience with tools like Partnerstack or similar platforms for referral program management are highly valued.

Excellent written and verbal communication skills are necessary for effective stakeholder engagement. You'll be able to communicate complex ideas simply and build rapport with stakeholders at all levels.



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