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Integrated Marketing Manager

3 months ago

Melbourne, Australia MYOB Full time

Hi And thanks for stopping by 
We’re MYOB, a business management platform designed to unleash the potential of businesses across Australia and New Zealand As the #originalstartup, our roots are in finance and accounting software, but today we are so much more. We help our Aussie and Kiwi customers unleash their full potential, giving them the tools to Start, Survive and Succeed: all in the one place.
We’re always on the hunt for those who bring a different perspective, diversity of thought and the drive to make our culture even better. Take your career to a new dimension at MYOB. 

About the Team
Our Unified marketing team is here to drive un-believe-able results for the business. They create demand in market for MYOB and engage AU & NZ businesses when it matters most to either acquire or retain them. They’re dedicated to delivering value for our customers by understanding their business pain points, and needs and ensuring we deliver them value at every stage of their journey.

The opportunity:
The Integrated Marketing Manager plays a crucial role in our organization, focusing on driving effective communications with a clear emphasis on achieving commercial success. They are responsible for seamlessly integrating campaigns, content, and 
experiences throughout the marketing funnel to meet our core business objectives. A key focus on driving growth across various key performance metrics, from top-of-funnel brand health to digital performance conversion.

Reporting to the Senior Integrated Marketing Manager, the role actively works with senior LoB stakeholders, collaborates across the whole organisation and with our agency partners to ensure MYOB is consistently and impactfully positioned in market

Key objectives:
- Collaborate with cross-functional stakeholders, including Line of Business, Website, Strategic Comms, Product Marketing, and external agencies, to co-create and execute the annual marketing strategic cycle and quarterly plan.
- Develop actionable insights by collaborating with the insights team and leveraging various tools to inform the marketing plan.
- Work closely with digital marketing, social, and content teams to identify effective channels and optimize strategies.
- Lead the development of through-the-line marketing plans alongside the campaigns team.
- Act as the custodian of the company's brand, orchestrating advertising and media campaigns effectively.
- Be the central point of contact for project stakeholders.

What you will bring:
- Experience in integrated advertising / marketing.
- Previous marketing experience, including delivering integrated marketing campaigns, strategy development, media planning, and campaign development and management.
- Proven ability to stay updated on market trends, consumer markets, and competitors' activities to identify opportunities and key issues.
- Proficiency in using data platforms such as Google Analytics, PowerBI 
- Agency management, forecasting and budget management.
- A track record of operational excellence

Our Culture & Benefits 
Our values have stood the test of time. If you want to work and collaborate where opinions are valued, and your ideas can make a difference, come to a place where Your Work Matters.  
See what it's like to work at MYOB and what we're all about.

Do your best work in a flexible work environment, right down to financial assistance to set up your home office…it’s called Flexperience, and it’s designed by you and your team 
Our partnership with Smiling Mind helps support the wellbeing of our team members and customers 
Drive your own learning via conferences, in-house training, LinkedIn Learning, study assistance and a strong focus on leaders creating a learning environment 
A multitude of leave options including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, volunteer leave, study leave, plus more 
Communities built around ‘Wellness’, ‘Belonging’ and the ‘Planet’ where you can make a meaningful contribution 
Access to best-in-class discounts and vouchers from leading retailers, and a lot more. 

We are proud to be a Circle Back Initiative Employer and we commit to responding to every applicant.  

MYOB are an equal opportunity employer and we champion diversity. Don’t meet every single requirement of this role? Still apply  Research tells us that that women and underrepresented groups are less likely to apply unless they meet every single requirement.  At MYOB we believe that the right hire is someone who makes an addition to our culture, rather than someone who fits in and conforms to our status quo. Moving to ‘Culture Add’ means adding team members who not only value MYOBs standards and workplace culture, but also bring an aspect of diversity that positively contributes to MYOB.  So, if you’re excited about this role, or about MYOB, we’d still love to hear from you

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