Integrated Marketing Manager

4 weeks ago

Melbourne, Victoria, Australia Myob Full time
About the Role

This is a key opportunity to join Myob, a leading business management platform, as an Integrated Marketing Manager. The role plays a crucial part in driving effective communications and achieving commercial success. You will be responsible for integrating campaigns, content, and experiences throughout the marketing funnel to meet core business objectives.

Key Responsibilities
  • Collaborate with cross-functional stakeholders to co-create and execute the annual marketing strategic cycle and quarterly plan.
  • Develop actionable insights by working with the insights team and leveraging various tools to inform the marketing plan.
  • Work closely with digital marketing, social, and content teams to identify effective channels and optimize strategies.
  • Lead the development of through-the-line marketing plans alongside the campaigns team.
  • Act as the custodian of the company's brand, orchestrating advertising and media campaigns effectively.
  • Be the central point of contact for project stakeholders.
Requirements
  • Experience in integrated advertising/marketing.
  • Previous marketing experience, including delivering integrated marketing campaigns, strategy development, media planning, and campaign development and management.
  • Proven ability to stay updated on market trends, consumer markets, and competitors' activities to identify opportunities and key issues.
  • Proficiency in using data platforms such as Google Analytics, PowerBI.
  • Agency management, forecasting, and budget management.
  • A track record of operational excellence.
About Myob

Myob is a business management platform designed to unleash the potential of businesses across Australia and New Zealand. We help our customers unleash their full potential, giving them the tools to Start, Survive, and Succeed. We're always on the hunt for those who bring a different perspective, diversity of thought, and the drive to make our culture even better.

We offer a flexible work environment, financial assistance to set up your home, and a multitude of leave options. Our culture is built around 'Wellness', 'Belonging', and the 'Planet', where you can make a meaningful contribution. We also offer access to best-in-class discounts and vouchers from leading retailers.

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