Marketing Integration Program Manager

4 weeks ago

Melbourne, Victoria, Australia Xero Full time
About the Role

This is a Marketing Integration Program Manager role with Xero, a leading company in Australia, offering an amazing opportunity to join a rapidly growing team.

The Marketing Integration Program Manager will be responsible for driving program excellence across our marketing teams and initiatives, supporting collaboration with global and regional marketing teams, and leading to more effective marketing programs and program investment.

Key Responsibilities
  • Support marketing teams to ensure adoption of best practice planning approaches and ensure up to date and accurate plans are visible to all relevant stakeholders.
  • Manage and facilitate the global quarterly and annual planning framework and process, to drive alignment and collaboration across regional and global marketing functions.
  • Partner with Brand Experience team to optimise the global integrated marketing campaign framework and process, providing the tools and templates necessary to enable seamless execution and cross-functional engagement.
  • Drive the consultation, collaboration and engagement across the relevant teams, including leadership buy-in, and engaging other resources as required.
  • Identify challenges or opportunities where we are likely to miss targets and/or there is an opportunity to improve effectiveness or impact of marketing activity and work with relevant teams to address and action.
  • Partner with regional and global functions to identify gaps / opportunities to optimise our planning processes and cadence, and work with relevant stakeholders to build and action.
  • Connect with GTM, Operational, Product teams and external partners beyond marketing as required.
Requirements
  • Proven experience in marketing operations, with a focus on systems, processes, and program implementation.
  • Strong ability to manage complex planning processes and integrate marketing initiatives across global and regional teams.
  • Expertise in collaborating with diverse stakeholders, from senior leaders to team members, ensuring a coordinated and standardised approach.
  • Comfort in translating processes into actionable steps, including tool implementation and framework development.
  • Excellent organisational, project management, and communication skills, with the ability to drive results in a highly process-driven environment.

If you're interested in this role, we encourage you to create a profile on Hatch and we'll match you with other opportunities that suit your profile.

Hatch exists to level the playing field for people as they discover a career that's right for them. We model this in our hiring process for our partners like Xero.

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