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Brand Manager China

4 months ago

Warriewood, Australia PharmaCare Full time

About us

At PharmaCare, we inspire people to be the best, healthiest and happiest they can be. As an Australian born and built success story we are proud of our heritage and remain a 100% Australian owned and family operated business. We are home to some of Australia’s most well-known and trusted brands including Nature’s Way, Bioglan, Sambucol, Norsca, Brut, Skin Doctors, Naturopathica, KP24, Aquasun, Promensil, BioMedica, Medlab and many more. 

Our success comes from our performance led culture, and we want our people to succeed. We encourage ownership and integrity with an entrepreneurial flair.  Based on the Northern Beaches we live the life we promote.

We are family owned with a global reach, our products are found in pharmacies, supermarkets, department and variety stores all over the world.

Extras we know you’ll love

  • On site 3 level gym with dedicated personal trainers and daily classes
  • Full time barista with free coffee and free smoothies
  • Generous monthly product allowance to support your health and wellbeing
  • Paid parental leave, subsidised health and salary continuance insurance
  • Flexible working hours
  • Secure onsite parking
  • Employee assistance/wellbeing initiatives
  • Ongoing training and development programs
  • Leave loading

About the role 

We are looking for an energetic, self motivated professional who loves working in a team environment and has the international marketing experience and knowledge to expand our business in China. You will implement the brand marketing strategy to target the China market, build up the hero brands and product awareness through productive marketing campaigns.

Some of the responsibilities include

  • Domestic export communication and promotions, including social media, trade shows, events and activities to target Chinese speaking customers in Australia.
  • Brand export marketing strategy plan and execution.
  • Develop and execute a promotional program to influence Chinese VMS KOL/ Taobao owners based in Australia.
  • Work closely with the domestic export sales team to form a local strategy to achieve the export business success.
  • Support the China CBEC and trader forecast with stock allocations.
  • Manage the trader marketing budget and achieve marketing promotion objectives.
  • Stay on top of and support promotional activities being undertaken in China.

  • Responsible for A&P planning and ROI

  • Keep up to date with advertising regulations for marketing campaigns in Australia to target the export market

  • Work closely with the export sales team to develop market specific marketing campaigns
  • Improve communication flow to all distributors by providing marketing collateral, product launches and packs
  • Manage the training calendar for key clients
  • Support China mainland marketing requests for product campaigns
  • Keep sales updated with all the domestic product information with informative deck
  • Support sales team to manage forecasting and liaise with our supply chain team to ensure the order fulfillment rate

About you 

  • Marketing or Business Degree with 5+ years' experience in similar role
  • Fluent in Mandarin is essential
  • High level of accuracy and attention to detail
  • Good communication skills and the ability to deal with people from different backgrounds and cultures
  • Sound PC skills
  • Excellent public relations skills
  • Team player
  • Ability to deal with other internal departments.