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Brand Marketing Manager
2 months ago
PharmaCare is a leading Australian-owned and family-operated business, proud of its heritage and commitment to delivering high-quality products to customers worldwide. With a diverse portfolio of well-known brands, we strive to inspire people to be their best, healthiest, and happiest selves.
Job SummaryWe are seeking an experienced Brand Manager to join our team and drive the development and launch of new products, as well as create and implement a successful strategic direction for our healthy snacking brands, Go Natural and Bounce. This is an exciting opportunity to work in an end-to-end marketing role, collaborating closely with sales, supply chain, and management teams.
Key Responsibilities- Develop and execute comprehensive marketing plans, including media actions and activations, with a focus on the digital space.
- Set strategic direction, style guides, brand vision, and value propositions for both short- and long-term goals.
- Lead new and existing product development, pricing, and new product launches, as well as identify new business opportunities.
- Create and manage promotional collateral to establish and maintain product branding.
- Manage advertising and promotional budgets, as well as stock management.
- Analyze competitor and customer insights, sales forecasts, and relevant financials.
- Report on product sales and performance.
- Degree qualified in a relevant marketing or business-related discipline.
- Minimum 2 years of marketing experience within the FMCG marketing space, ideally within the food industry.
- Minimum 1-2 years of experience as an Assistant Brand Manager or similar.
- Demonstrated cross-functional collaboration experience.
- Excellent organization and project management skills, with the ability to meet deadlines and work in a fast-paced environment.
- High level of accuracy and attention to detail.
- Solid communication and rapport-building skills.
- Proven experience in managing budgets and forecasting.
- Experience in developing and executing marketing and advertising strategies, as well as product launches.
- Experience with trade shows and related activities.
- A self-starter with the ability to work autonomously and drive growth, always looking for opportunities to improve.
- Passionate about the portfolio and committed to delivering results.
- A 'can-do' attitude with the ability to think outside the box and differentiate the brand from competitors.
- Sound PC skills and intermediate skills in Microsoft applications.
