Head of Publisher Development

3 weeks ago

Sydney, Australia GumGum, Inc Full time

GumGum is a contextual-first, global digital advertising platform that uses advanced AI technology to serve captivating creative ads that drive consumer attention, without the use of personal data. At GumGum, we don’t need to know who you are to deliver relevant and engaging ads that align with your active frame of mind. We believe that a digital advertising industry based on context rather than personal data builds a more equitable and less invasive future for the internet and is better for consumers, publishers and advertisers alike. Our blueprint for the future, The Mindset Matrix™, combines the power of context and creative in digital advertising to deliver superior attention and drive consumer action without sacrificing personal data. 

To be a part of this next phase of digital advertising that prioritizes data privacy, please visit www.gumgum.com/careers

The Head of Publisher Development - JAPAC will drive success for the PubDev team and GumGum’s publishers. Serving as the senior most supply expert for the JAPAC region, the leader in this role will cultivate C-Suite publisher relationships and leverage metrics to drive the publisher acquisition process with operational rigor. This role will generate lucrative business model opportunities by deepening premium supply partnerships, identifying new revenue trends and leveraging a thorough understanding of our industry by attending in-person local events and conferences. This role will work very closely with the Head of Sales and other leaders to understand bespoke customer needs on a regular basis and tactfully build towards delivering on those needs with a client-first mentality.

Over time, this leader will identify the appropriate team resourcing required for the JAPAC region related to business development/sales, onboarding publishers, operations and technology support, and account management. They will effectively lead, manage and mentor the PubDev team within JAPAC. They are also responsible for collaborating with other regional PubDev leaders within the organization to share best practices and ensure a holistic approach for global publishers.

Reporting to the EVP of Global Platform Strategy and Operations and serving as a member of the JAPAC leadership team for GumGum, this person will manage and grow the Publisher Development team in the JAPAC region, and play a key role in our continued success.

Note: GumGum fosters a flexible work environment, offering GumGummers the ability to work either in-office or remotely/from home. However, for occasional in-person collaboration, we kindly ask that this position be located within a 'commutable' distance to our office.

#li-hybrid

What You'll Achieve

Publisher Pipeline Development
Pitch to senior-level decision makers to close new supply partnershipsNurture and close a pipeline of premium publisher relationships to contribute to team revenue goalsPursue and manage strategic channel partnershipsIdentify and assess potential new markets/areas of expansion of our offeringCreate, automate and improve processes that accelerate sales and new business growth Publisher Account Leadership Ensure the team is effectively managing the portfolio of publisher relationships, working to satisfy client requirements for successful advertising campaigns, meet economic goals, while ensuring the needs of publisher partners for revenue, user experience and provide counsel to improve their own businessesMaximize the value of existing partnerships, including terminating poor performing alliances and restructuring deal terms where applicableDrive and articulate GumGum’s positioning with key publishers within the digital media ecosystemLead the team responsible for partnering with publishers to ensure available inventory across quality sites and to drive adoption of ad formatsProactively collaborate with leading publishers to understand their needs, utilizing insights and technology where appropriateEnsure the PubDev team is managing existing publishers with end-to-end operational excellence Supply Strategy & Management Develop & execute growth strategies with the executive team and board of directorsDevelop business plans for the region that include target account lists, account assignments, and quotasDrive a publisher development strategy and recruitment tactics to grow GumGum’s business initiativesConsistently analyze & present data and to Sales leaders regarding inventory levels across products, and collaborate to develop innovative ideas to grow monetization where there is opportunityFormulate and execute annual plans for growth, investment and overall innovationLead inventory management strategy and recommend JAPAC publisher development annual plans and projects Publisher Development Operations Develop and drive implementation and standardization of global supply tactics and toolsDevelop and tweak playbook, tools and working methodsEnsure consistency in Presenting, Pitching, Role Plays, Sales materials Leadership & Management Lead, recruit and inspire a team of exceptional sales and business development talentUtilize superior communications skills to motivate staff and develop effective working relationships with peers, executives, and clientsRecruit, manage and develop the Publisher team to ensure each individual's success including defining the team structure, key target list and goalsMonitor overall team health including utilization, individual satisfaction, output and succession planningEnsure training and certification of Supply Teams Supply Reporting & Analytics Forecast, track and measure sales KPIs using CRM and reporting to manage up to the GumGum executive team Voice of the Publishers Represent the voice of the publisher in feature development prioritization and product roadmap planning Industry Leadership Contribute to and attend industry events and thought leadership forumsAttend webinars, thought leadership sessions and local industry events to build/solidify partnerships and maintain your industry knowledgeKeep abreast of emerging technology changes and innovations through formal or informal study, reading business and professional publications, networking, and participation in professional organizations

Skills You'll Bring

Bachelors' degree from an accredited and recognized institution is required with an advanced degree (MBA, equivalent) or equivalent experience 8+ years of relevant experience within the publisher area of ad tech with at least 7+ years of experience driving business development / sales is required, and 4+ years of people management experience.  Experience developing and leading high-performance sales and business development teams Experience working in a company with a complex and multi-faceted product/solutions offering with a deep understanding of ad tech and supporting technologies Brings a network of industry connections Track record of consistently meeting / exceeding new business and revenue targets using a high-trust, consultative sales approach Strong experience providing information to leadership on trends, performance, action plans, etc. Strong track record of leading ongoing technology-related business development (i.e., emerging trends and technologies serving the online and digital advertising marketplace) Ability to work across departments - product, sales, marketing and tech Demonstrated thought leadership in creating, influencing, and driving business strategy Deep knowledge of the digital advertising ecosystem and programmatic media buying/selling Strong team management and leadership skills including proven ability to support the management, coaching, mentoring and development of a team to optimum performance Exceptional communication and presentation skills Skills and proficiency in Powerpoint, Excel, Salesforce, and Google Drive (Docs, Sheets, Slides A dynamic seller eager to be out in front of people, comfortable with C level decision makers Enjoys working in a fast-paced environment and be flexible to react to changing priorities and the ability to prioritize and deliver in a deadline-oriented environment Able to travel to meet customers/clients and to attend industry trade shows and events Based in Sydney, Australia

Awards

Shortlisted for Marketing Technology Company of the Year for the 2023 Mumbrella Awards 2024 Winner of 7 BuiltIn Awards on a national, regional, and remote scale - including Remote Best Places to Work at #25 and Best Midsize Places to Work in Los Angeles, CA at #9 Ad Exchanger Programmatic Power Player 2022 and 2021 CTO Hero Award of OTT.X 2023 Digiday Media Awards Europe finalist 2022 and 2021 Finalist for the 2023 AdExchanger Awards Best Video Technology For Media Suppliers Gold Award at the IAB Mixx Awards in Belgium in the “Best Use of Advertising Technology” category The Drum Award Digital Advertising: Game-changing Technology for Domino's case study

GumGum is proud to be an equal opportunity employer. At GumGum, we believe in cultivating an environment where our team members can bring their authentic, whole selves to work. Encouraging identity and belonging is one of the many aspects of our culture that makes us stronger as an organization and drives innovation. We are committed to building and delivering a diverse, inclusive, and equitable workforce that is representative of the world around us, where all individuals are treated with respect and dignity - and to act swiftly if this value is ever threatened. We are constantly striving to be better, and we continue to take strategic steps to advance representation. - Phil Schraeder, CEO

Learn more about our DEIB programming at gumgum.com/deib

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