Audience Specialist

6 months ago

Hawthorn East, Australia Coles Group Full time

We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with 120,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact.

**About the team**:
Coles 360 is the retail media business of Coles, connecting shoppers with the brands they know and love. Whether it’s through engaging content, omnichannel storytelling or personalised offers, we connect brands our customers know and love with millions of Australians every week. Retail media globally is experiencing exponential growth, and at Coles 360 we are accelerating our offer and expanding our team to help us deliver on our ambitious growth targets.

**About the role**:
Are you passionate about leveraging data to target and engage specific audiences? Do you thrive in a dynamic environment where you can make a significant difference in the effectiveness of media campaigns?

If so, we have an exciting opportunity for you to take on a newly created opportunity as Audience Specialist; joining Coles 360 at the cusp of growth.

**What you’ll be doing**:
***
**You’ll also**:

- Segment audiences based on behaviour and preference
- Design and execute A/B/n tests
- Analyse test results to derive insights
- Generate audience insights and reports
- Share findings with relevant stakeholders for strategic decisions

***
**About you and your skills**:
Coming from a digital media agency / marketing agency / marketing department within an FMCG (a plus, not mandatory), you bring a solid understanding of MarTech and digital media.

You’ll demonstrate familiarity with marketing software such as SAAS, ideally with exposure to CRM, CDP and/or DMP platforms.

Key to your success will be your ability to analyse data and extract insights.

***
**You’ll also have**:

- A strategic mindset, strong influencing and relationship building skills
- The ability to prioritise and get stuff done
- Proficiency in data-driven decision-making and analytics.

With us it’s not about the discounts (although you do get those), it’s about joining a team where your wellbeing and professional development is invested in and celebrating your contributions is the norm. And because everyone leads unique lives, we offer flexible work including work from home, additional leave and parental leave entitlements.

Job ID: 117361

LI-MAR

Employment Type: Full time

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