Marketing & Campaign Manager - Country Road

2 weeks ago

North Melbourne, Australia Country Road Group Full time

Country Road Group (CRG) is embarking on transformation to position itself for growth, leveraging our scale, capabilities and culture as a House of Brands. We are investing in new and existing capabilities and have a number of exciting opportunities available.

The Marketing & Campaign Manager will lead the planning, development, and execution of brand campaigns and consumer promotions, ensuring alignment with brand strategy and brand positioning. This role involves managing external media agencies for effective media buying and maintaining a core media plan to track spend. Additionally, the Marketing & Campaign Manager will oversee strategic partnerships, local area marketing initiatives, and content creation while utilising customer insights to continuously improve marketing spend effectiveness. With a focus on budget management and team leadership, this position ensures successful campaign outcomes that enhance brand awareness and brand profitability. 

Key Accountabilities

  • Lead, develop and execute all Country Road campaigns (product and brand) including marketing briefs, campaign summary, creative production, media planning across all above the line channels
  • Lead, develop and execute all Country Road consumer promotions. 
  • Manage our external media agency ensuring the most efficient and effective media buying across all above the line channels. 
  • Lead all other GBJ partnerships for the brand ensuring we meet our sustainability goals and bring to life our brand purpose through these partnerships. 
  • Oversee the development and execution of the seasonal strategy in RSA working closely with Woolworths and Group Marketing
  • Participate in all content planning, representing each of the separate channel and retail partner channel and store requirements etc. 
  • Oversee the production process of campaign shoots – product and brand – to ensure campaigns are delivered on time and on budget. 
  • Lead the local area marketing strategy for the brand across VIP events, store openings and centre initiatives ensuring a positive ROI is delivered for each activity.
  • Provide line management to the team, overseeing performance, development, and resource allocation to achieve departmental goals

Key Capabilities 

  • A degree in marketing, business administration, communications, or a related field
  • Proven experience in a similar role, preferably within the retail industry, managing brand comms, advertising, above the line media, partnerships and consumer insights. 
  • Exemplary understanding and knowledge of media planning and buying. 
  • A drive towards contributing towards retail excellence and brand growth. 
  • Ability to work in a high pressure and fast paced environment whilst maintaining composure. 
  • Well-developed time management, analytical and organisation skills. 
  • Exceptional communication and interpersonal skills. 
  • A high level of attention to detail and accuracy. 
  • Strong leadership skills to motivate and retain a highly skilled team of employees. 

Why work for CRG?

Since 1974, Country Road has built a legacy of effortless style and quality designs that are made to last. From its products to its partnerships and stores, the brand looks to drive positive change so you can feel proud of every Country Road purchase you take home.

Here are some of the great things we offer:

  • Generous employee discounts across our House of Brands
  • Seasonal clothing allowance
  • An additional day of leave for your birthday
  • An Industry leading Parental Leave Program
  • Flexible working arrangements to support work/life balance
  • Annual learning calendar to support the ongoing development of our team
  • Support community partnerships across our Corporate Social Responsibility Program
  • We are committed to operating ethically, sustainably, and responsibly.

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