Digital Marketing Campaign Specialist

3 days ago

North Melbourne, Victoria, Australia Country Road Group Full time

Country Road Group is embarking on a transformation to position itself for growth, leveraging its scale, capabilities, and culture as a House of Brands.

The Digital Marketing Coordinator – Grow and Retain plays a critical role in supporting and executing multi-channel marketing strategies aimed at driving brand discovery, customer engagement, and loyalty acquisition.

This role works closely with the Digital Marketing Manager to develop, execute, and optimize digital campaigns across channels, including social media, display, video, and programmatic.

The specialist collaborates cross-functionally, particularly with the Marketing Operations (M'Ops) Team, to ensure smooth campaign execution, alignment with strategic goals, and efficient budget management.

Additionally, the specialist is responsible for recommending the right creative fit for each digital channel, selecting appropriate publishers, building media plans, and presenting media recommendations that maximize reach and engagement.

Campaign Execution, Planning & Optimization
  • Lead the execution of grow and retain campaigns across digital channels, including social media, display, video, and programmatic, ensuring alignment with strategic objectives.
  • Collaborate with the M'Ops Team to streamline workflows, manage timelines, and coordinate the technical setup and optimization of campaigns.
Cross-Functional Collaboration & Creative Recommendations:
  • Partner with the Brand Marketing Team and M'Ops Team to recommend creative assets that align with the brand's grow and retain objectives, ensuring the right creative fit for each digital channel.
  • Work with internal teams to identify and recommend the most effective publishers for specific campaigns, based on audience insights, creative requirements, and engagement potential.
Media Plan Development & Budget Management:
  • Develop and execute media plans that align with the grow and retain strategy, ensuring optimal budget allocation across digital channels to drive awareness and engagement.
  • Manage budgets for assigned campaigns, tracking spend across channels, and adjusting allocations to optimize performance and ROI.
Data-Driven Insights & Performance Reporting:
  • Monitor, analyze, and report on KPIs for digital campaigns, focusing on reach, impressions, engagement rates, and conversions to evaluate campaign effectiveness.
  • Work closely with the Analytics Team and M'Ops Team to interpret data insights, assess performance, and make recommendations for ongoing optimization.
  • Use reporting tools such as Google Analytics, Facebook Ads Manager, and platform-specific analytics to track campaign results, identifying opportunities for refinement.
Audience Targeting & Publisher Selection:
  • Collaborate with the Product Owners and CDP Team to leverage audience segmentation for targeted campaigns that drive loyalty sign-ups and engagement.
  • Evaluate and recommend the most effective publishers (e.g., Meta, Google) and channels for campaign objectives, utilizing audience insights to enhance targeting precision.
  • Manage audience segmentation efforts, ensuring campaigns reach relevant audiences and achieve engagement objectives.
Campaign Optimization & Testing:
  • Conduct A/B testing and other optimization tactics to evaluate creative and messaging effectiveness, providing data-driven insights to improve campaign performance.
  • Make real-time adjustments to targeting, creative, and bidding strategies based on performance data, budget considerations, and strategic objectives.
Key Capabilities
  • Bachelor's degree in Marketing, Business, Digital Communications, or a related field.
  • Professional membership in recognized industry bodies (e.g., Australian Marketing Institute, Product Management Association) is preferred.
  • Certifications in digital buying platforms (e.g., Google Ads Certification, Facebook Blueprint Certification, DV360 Certification) are highly desirable.
  • Experience in digital marketing, with expertise in upper to mid-funnel strategies for brand awareness, audience engagement, and multi-channel digital campaigns.
  • Proven track record of managing a multi-million-dollar budget and optimizing spend across channels to achieve strategic grow and retain objectives.
  • Experience working with major publishers like Meta and Google to plan and execute effective upper funnel campaigns.
  • Expertise in marketing technology tools, including analytics platforms (e.g., Google Analytics, Adobe Analytics) and CDPs (Tealium etc.).
  • Strong ability to analyze marketing data, generate insights, and create performance dashboards using tools like Excel, Power BI, or Tableau.
Why Work for CRG?

As a member of the Country Road Group team, you will be part of a dynamic and innovative organization that values creativity, collaboration, and excellence.

Our company offers a range of benefits, including generous employee discounts, seasonal clothing allowances, additional leave days for your birthday, an industry-leading parental leave program, flexible working arrangements, and an annual learning calendar to support ongoing development.

We are committed to operating ethically, sustainably, and responsibly, and we encourage our employees to contribute to our Corporate Social Responsibility Program.

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