Brand Marketing Lead

3 weeks ago


North Melbourne, Victoria, Australia Country Road Group Full time
Job Summary

We are seeking a highly skilled Brand Marketing Lead to join our team at Country Road Group.

About the Role

This is an exciting opportunity to lead the development and execution of brand campaigns, consumer promotions, and partnerships. The successful candidate will have a proven track record in marketing management, with expertise in media planning, buying, and content creation.

Key Responsibilities
  • Develop and execute brand campaigns across all above-the-line channels.
  • Manage external media agencies for efficient and effective media buying.
  • Lead consumer promotions and partnerships to drive business growth.
  • Oversee the development and execution of seasonal strategies.
  • Collaborate with internal teams to ensure campaign delivery on time and within budget.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or related field.
  • Minimum 3 years of experience in a similar role, preferably in the retail industry.
  • Strong understanding of media planning and buying principles.
  • Excellent communication and leadership skills.
  • Ability to work in a fast-paced environment with multiple stakeholders.
What We Offer
  • A competitive salary of $80,000 - $110,000 per annum.
  • Generous employee discounts across our House of Brands.
  • An additional day of leave for your birthday.
  • An Industry-leading Parental Leave Program.
  • Flexible working arrangements to support work/life balance.


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