Senior Digital Planner

4 weeks ago

North Melbourne, Australia Country Road Group Full time

Country Road Group (CRG) is embarking on transformation to position itself for growth, leveraging our scale, capabilities and culture as a House of Brands. We are investing in new and existing capabilities and have a number of exciting opportunities available.

The Senior Digital Planner plays an important role in the success of Country Road Group's marketing functions by driving operational excellence across brand and central marketing processes, technologies, loyalty, CRM, and data management. Acting as the key connector between product, data, centralised digital marketing capabilities, loyalty programmes, and individual brands, this role ensures strategic alignment and helps steer the organisation towards its overarching targets.

This role is part of the Centre of Excellence (CoE) within Country Road Group, providing expertise and best practices to support the broader marketing function. The Senior Digital Planner works across brands and central teams, ensuring that operational frameworks are leveraged to drive consistency and scalability across the group. The Senior Digital Planner is responsible for coordinating and optimising marketing efforts across two key activation streams, streamlining workflows, enhancing campaign efficiency, and maintaining data accuracy to drive effective campaigns.

As a brand partner within the broader marketing organisation, the Senior Digital Planner provides the infrastructure needed to scale marketing initiatives and supports informed decision-making through actionable insights and analytics. They act as a dedicated brand partner, collaborating closely with the Trenery, Witchery, Mimco, and Politix teams to understand business needs and provide tailored support for optimal results.

Key Capabilities 

  • Extensive experience in a product management, marketing operations, or a related role, with demonstrated success in leading cross-functional teams and delivering complex projects.
  • Proven experience in managing CRM, loyalty programmes, and large-scale marketing campaigns across multiple channels and brands.
  • Strong background in marketing technology (MarTech) platforms, automation tools, and data-driven marketing strategies.
  • Experience working within a Centre of Excellence (CoE) model or in an operational role supporting multiple brands or business units.
  • A track record of building relationships with senior stakeholders and collaborating across customer, digital, and technology teams to align product strategy with business objectives.
  • Experience managing external agencies and third-party vendors to deliver high-quality outcomes in line with performance expectations and product vision.
  • Knowledge of media planning and coordination with external agencies, including the ability to evaluate market trends and optimise media spend for maximum ROI.
  • Strong leadership skills with a demonstrated ability to foster teamwork, promote knowledge sharing, and drive cross-functional collaboration.


Why work for CRG? 

The Country Road Group is one of Australasia’s largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer: 

  • Generous employee discounts across our House of Brands
  • Seasonal clothing allowance
  • An additional day of leave for your birthday
  • An Industry leading Parental Leave Program
  • Flexible working arrangements to support work/life balance
  • Annual learning calendar to support the ongoing development of our team
  • Support community partnerships across our Corporate Social Responsibility Program
  • We are committed to operating ethically, sustainably, and responsibly. 

About CRG

Country Road Group is Australia's largest Lifestyle Brand Houses comprising of iconic brands including Country Road, POLITIX, Trenery, Witchery and MIMCO. Our Values include being Customer Obsessed, Collaborative, Inspirational, Responsible and Dedicated to Quality. We are looking for highly motivated and passionate individuals to be part of the Group’s evolution and support each brand to realise their full potential.

Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process

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