Marketing Specialist

3 weeks ago

North Melbourne, Australia Country Road Group Full time

Country Road Group (CRG) is embarking on transformation to position itself for growth, leveraging our scale, capabilities and culture as a House of Brands. We are investing in new and existing capabilities and have a number of exciting opportunities available.

The Marketing Specialist drives the planning and execution of brand campaigns and communications with a focus on store (O&O and concession) activations. Develop and implement go-to-market strategies that enhance brand equity and maximise revenue. The role will also be responsible for growing revenue streams through commercial partnerships, including B2B initiatives. 

Key Accountabilities

LOCAL AREA MARKETING 

  • Ensure consistency in branding across all in-store marketing elements, including logos, ticketing design, and music, aligned with the overall brand vision. 
  • Localise and standardise campaign elements such as window displays, lightboxes, and out-of-home (OOH) retail advertising. 
  • Plan and execute local marketing strategies for store network changes, including store openings, closures, and VIP events, covering strategy, creative development, media planning, and execution. 
  • Deliver asset packs, provide helpdesk support, and oversee governance to ensure consistent rollout of marketing materials across stores, including decals, ticketing, and event requests. 

CAMPAIGNS 

  • Support the execution of seasonal campaigns for the company, including campaign summaries, advertising creative, media planning for above-the-line channels, social media content, and post-campaign reviews to ensure performance expectations are met. 
  • Assist with asset production, including sample management, outfit preparation for photoshoots, and styling support. 

COMMERCIAL PARTNERSHIPS 

  • Develop and grow the company’s business-to-business (B2B) dressing proposition, including uniforms, corporate dressing, and corporate discount programs. 
  • Drive new business development by creating assets, value propositions, and marketing opportunities for commercial orders and discount programs. 
  • Manage the commercial aspects, order placement, and delivery for corporate orders.

Key Capabilities 

  • Proven experience within Marketing in a similar role
  • Experience driving corporate partnerships and developing B2B marketing opportunities. 
  • Excellent communication and collaboration skills, working with internal teams and external partners. 
  • Strong knowledge of and experience in managing media campaigns, including formats specific to local area marketing, digital media, radio, and out-of-home (OOH) advertising.
  • Experience ensuring brand consistency across various marketing elements and channels. 
  • Ability to plan and execute local and seasonal marketing strategies, including media planning, social media, and in-store campaigns. 
  • Strong project management skills with the ability to manage multiple campaigns and control marketing budgets efficiently. 

Why work for CRG?

Since 1974, Country Road has built a legacy of effortless style and quality designs that are made to last. From its products to its partnerships and stores, the brand looks to drive positive change so you can feel proud of every Country Road purchase you take home.

Here are some of the great things we offer:

  • Generous employee discounts across our House of Brands
  • Seasonal clothing allowance
  • An additional day of leave for your birthday
  • An Industry leading Parental Leave Program
  • Flexible working arrangements to support work/life balance
  • Annual learning calendar to support the ongoing development of our team
  • Support community partnerships across our Corporate Social Responsibility Program
  • We are committed to operating ethically, sustainably, and responsibly.

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