Marketing & Campaign Manager
5 days ago
**Marketing & Campaign Manager**:
**Job No.**: 997134
**Location**: Melbourne - CBD & Inner
**Job type**: Full-Time
**_Country Road Group (CRG) is embarking on transformation to position itself for growth, leveraging our scale, capabilities and culture as a House of Brands. We are investing in new and existing capabilities and have a number of exciting opportunities available._**
The Marketing & Campaign Manager will lead the planning, development, and execution of brand campaigns and consumer promotions, ensuring alignment with brand strategy and brand positioning. This role involves managing external media agencies for effective media buying and maintaining a core media plan to track spend. Additionally, the Marketing & Campaign Manager will oversee strategic partnerships, local area marketing initiatives, and content creation while utilising customer insights to continuously improve marketing spend effectiveness. With a focus on budget management and team leadership, this position ensures successful campaign outcomes that enhance brand awareness and brand profitability.
**_ Key Accountabilities_**
- Lead, develop and execute all Country Road campaigns (product and brand) including marketing briefs, campaign summary, creative production, media planning across all above the line channels
- Lead, develop and execute all Country Road consumer promotions.
- Manage our external media agency ensuring the most efficient and effective media buying across all above the line channels.
- Lead the Ovarian Cancer Research Foundation charity partnership and the development of the annual White Shirt Campaign including annual campaign strategy and objectives, comms strategy across all channels, creative development, media planning across all above the line channels and post campaign review.
- Lead all other GBJ partnerships for the brand ensuring we meet our sustainability goals and bring to life our brand purpose through these partnerships.
- Oversee the development and execution of the seasonal strategy in RSA working closely with Woolworths and Group Marketing
- Participate in all content planning, representing each of the separate channel and retail partner channel and store requirements etc.
- Oversee the production process of campaign shoots - product and brand - to ensure campaigns are delivered on time and on budget.
- Lead the local area marketing strategy for the brand across VIP events, store openings and centre initiatives ensuring a positive ROI is delivered for each activity.
- Provide line management to the team, overseeing performance, development, and resource allocation to achieve departmental goals
**_Key Capabilities_**
- A degree in marketing, business administration, communications, or a related field
- Proven experience in a similar role, preferably within the retail industry, managing brand comms, advertising, above the line media, partnerships and consumer insights.
- Exemplary understanding and knowledge of media planning and buying.
- A drive towards contributing towards retail excellence and brand growth.
- Ability to work in a high pressure and fast paced environment whilst maintaining composure.
- Well-developed time management, analytical and organisation skills.
- Exceptional communication and interpersonal skills.
- A high level of attention to detail and accuracy.
- Strong leadership skills to motivate and retain a highly skilled team of employees.
**Why work for CRG?**
Since 1974, Country Road has built a legacy of effortless style and quality designs that are made to last. From its products to its partnerships and stores, the brand looks to drive positive change so you can feel proud of every Country Road purchase you take home.
Here are some of the great things we offer:
- Generous employee discounts across our House of Brands
- Seasonal clothing allowance
- An additional day of leave for your birthday
- An Industry leading Parental Leave Program
- Flexible working arrangements to support work/life balance
- Annual learning calendar to support the ongoing development of our team
- Support community partnerships across our Corporate Social Responsibility Program
- We are committed to operating ethically, sustainably, and responsibly.
-
Creative Operations
2 months ago
Melbourne, Australia Culture Amp Full time**Join us on our mission to make a better world of work.** Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and...
-
Product Marketing Strategies Manager
3 weeks ago
Melbourne, Victoria, Australia Culture Amp Full timeAbout the RoleCulture Amp is looking for a Senior Product Marketing Manager to drive the company's go-to-market (GTM) strategy for core product portfolios. This is a challenging opportunity for an ambitious marketer to make a significant impact.Key ResponsibilitiesDevelop and execute GTM strategies across product portfolios to increase awareness, activation,...
-
Melbourne, Victoria, Australia Culture Amp Full timeAbout UsCulture Amp is the world's leading employee experience platform, empowering companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams.We're backed by leading venture capital funds and have offices in the US, UK, Germany, and Australia. Our innovative approach has earned us...
-
Senior Product Marketing Manager
3 weeks ago
Melbourne, Victoria, Australia Culture Amp Full timeProduct Marketing Manager - Key ResponsibilitiesEmpower Culture Amp's core product go-to-market (GTM) strategy as a Senior Product Marketing Manager. Drive user growth, awareness, and adoption across the platform.Main Responsibilities:Develop and execute GTM strategies for core product portfolios to unlock user engagement and retention.Collaborate with...
-
Assistant Product Manager
3 months ago
Melbourne, Australia AMP Full timeAssistant Product Manager If you live in Australia or New Zealand, you've likely heard of AMP. But at a time when society is changing, we are too. We're now a nimbler business with new leadership and thinking. For us, these are exciting times. There's a real potential for big thinkers to help us redefine what financial services could be. And turn our...
-
Campaign Manager
5 months ago
Melbourne, Australia 3 Phase Marketing Full time**Melbourne**: The reality is, we spend most of our lives at work, so it helps if it’s a rewarding, inspiring place to be. At 3PM, we’ve gone out of our way to create an environment where the whole team is truly valued - where coming to work is something we actually get excited about. Agency-land has gained itself a crappy reputation over the years. But...
-
Customer Success Coach, Mid-market
6 months ago
Melbourne, Australia Culture Amp Full time**Join us on our mission to make a better world of work.** Culture Amp revolutionizes how millions of employees across more than 6,600 companies create a better world of work. As the global leader in employee experience, Culture Amp empowers businesses to transform employee engagement, develop high-performing teams, and retain talent via cutting-edge...
-
Global Product Marketing Strategist
1 week ago
Melbourne, Victoria, Australia Culture Amp Full timeDrive Culture Amp's go-to-market strategy for core product portfolios with a cross-functional team of passionate product marketers. As a Senior Product Marketing Manager, you will bring innovative features to market, drive awareness and user growth on our platform via creative strategies, and be the subject matter expert in competitive and market...
-
Strategic Enterprise Sales Director
3 weeks ago
Melbourne, Victoria, Australia Culture Amp Full timeAbout the RoleAs a key member of our sales team, the Enterprise Account Executive will be responsible for establishing and maintaining strategic relationships with our enterprise prospects to drive revenue growth and customer satisfaction.Deep understanding of complex customer needs and competitive landscape.Expertly run tailored product demos for C-level...
-
Strategic Account Manager
2 weeks ago
Melbourne, Victoria, Australia Culture Amp Full timeAbout the RoleWe are seeking a highly skilled Strategic Account Manager to join our team at Culture Amp. This is an exciting opportunity to work with large-scale enterprises, driving significant revenue and shaping the experience of tens of thousands of employees globally.As a consultative trusted advisor, you will build deep, strategic relationships with...
-
Campaign Marketing Manager
5 months ago
Melbourne, Australia Six Degrees Executive Full timeTHE BUSINESS: Our client, GlobeWest is an Australian owned business based in Melbourne that creates distinctive furniture, homewares and décor for beautiful spaces. From small beginnings, they have become a leading supplier to the Australian Interiors industry. Co-founders and brothers Alan and Stephen Mendel continue to run the business, supported by an...
-
Pricing Manager
5 months ago
Melbourne, Australia AMP Full timePricing Manager If you live in Australia or New Zealand, you've likely heard of AMP. But at a time when society is changing, we are too. We're now a nimbler business with new leadership and thinking. For us, these are exciting times. There's a real potential for big thinkers to help us redefine what financial services could be. And turn our legacy into...
-
Marketing Campaigns Manager
6 months ago
Melbourne, Australia Creative Natives Full timeWe are so excited to be working with _Cancer Council Australia on their hunt for a Digital Campaign Officer. Cancer Council Australia are on a mission to create a cancer-free future! As Australia's leading national non-government cancer control organization, they are there to unite communities, provide support, invest in research, and ultimately save...
-
Marketing Campaign Manager
4 weeks ago
Melbourne, Victoria, Australia Sigma Healthcare Limited Full timeAbout the RoleAs a Marketing Campaign Manager at Sigma Healthcare Limited, you will play a pivotal part in supporting healthy communities. Reporting directly to the Brand Marketing Lead, you will be responsible for overseeing and implementing end-to-end marketing campaigns, media initiatives, category marketing plans, and supplier partner activities across...
-
Marketing Campaigns Manager
6 months ago
Melbourne, Australia Movember Full time**About the role** Movember is the leading organisation changing the face of men’s health globally, taking on mental health and suicide prevention, prostate and testicular cancers. We’re on the hunt for an enthusiast of moustaches and marketing. Led by the local Head of Marketing Campaigns and working together with the local PR Manager, Social Media...
-
Marketing Manager, Campaigns
1 week ago
Melbourne, Australia Bupa Full time**The Opportunity** The Marketing Manager will work with mínimal supervision to deliver a repeatable and scalable model for the marketing of Bupa aged care, collaborating with the Marketing Manager - Go To Market and the Digital Marketing Manager as well as Regional Manager and care home General Managers. You’ll be responsible for planning, executing,...
-
Campaign Marketing Manager
6 months ago
Melbourne, Australia Onside Full timeOnside is a dynamic and fast-growing Agri-tech SaaS business with a vision to power the world's biosecurity. Currently in the scale-up phase, expanding rapidly and thinking globally, our team and high-performance culture reflect the business, offering an innovative workplace where our team lives and breathes Onside's standards and rituals. We are looking...
-
Assistant Product Manager
3 months ago
Melbourne, Australia AMP Limited Full timeIf you live in Australia or New Zealand, you’ve likely heard of AMP. But at a time when society is changing, we are too. We’re now a nimbler business with new leadership and thinking. For us, these are exciting times. There’s a real potential for big thinkers to help us redefine what financial services could be. And turn our legacy into something even...
-
Marketing Manager, Campaigns
6 days ago
Melbourne, Australia Bupa Full timeThe OpportunityThe Marketing Manager will work with minimal supervision to deliver a repeatable and scalable model for the marketing of Bupa aged care, collaborating with the Marketing Manager – Go To Market and the Digital Marketing Manager as well as Regional Manager and care home General Managers.You’ll be responsible for planning, executing, and...
-
Delivery Manager
5 months ago
Melbourne, Australia AMP Full timeDelivery Manager If you live in Australia or New Zealand, you've likely heard of AMP. But at a time when society is changing, we are too. We're now a nimbler business with new leadership and thinking. For us, these are exciting times. There's a real potential for big thinkers to help us redefine what financial services could be. And turn our legacy into...