Digital Marketing Planner

1 month ago

Melbourne, Australia Country Road Group Full time

**Digital Marketing Planner - Country Road Group**:
**Job No.**: 997019

**Location**: Melbourne - CBD & Inner

**Job type**: Full-Time

**_Country Road Group (CRG) is embarking on transformation to position itself for growth, leveraging our scale, capabilities and culture as a House of Brands. We are investing in new and existing capabilities and have a number of exciting opportunities available._**

The Digital Planner plays a critical role in supporting the operational success of Country Road Group's marketing functions by assisting in the execution and coordination of brand and centralised marketing processes, technologies, loyalty, CRM, and data management. This role ensures operational efficiency, data accuracy, and seamless collaboration between key stakeholders, both internal and external, to achieve marketing objectives.

The Digital Planner works closely with the Senior Digital Planner to streamline workflows, maintain marketing databases, and support the optimisation of CRM-driven campaigns and loyalty programmes. The role is essential in assisting the team to ensure the effective execution of campaigns and the integration of innovative marketing technologies.

**Key Accountabilities**
- Support the maintenance and accuracy of marketing databases and ensure the correct flow of data to enhance campaign performance
- Help identify areas for process improvements and efficiencies within marketing operations, working to streamline workflows and reduce bottlenecks
- Provide support for CRM-driven campaigns by assisting with data management, segmentation, and the personalisation of customer communications
- Act as a point of contact between the loyalty teams and marketing, ensuring the timely execution of loyalty activities
- Support the Senior Digital Planner in implementing innovative technologies that provide competitive advantages, ensuring operational efficiency across brands
- Help ensure that brand marketing activities are effectively integrated with central resources and aligned with group-wide goals
- Assist with the coordination of external partners and vendors, supporting the delivery of high-quality outcomes in line with the marketing vision and expectations.

**Key Capabilities**
- Experience in a marketing coordinator, marketing operations, or a related role.
- Experience in supporting CRM and loyalty programme initiatives across multiple channels
- Familiarity with marketing technology (MarTech) platforms and basic automation tools
- Experience collaborating with cross-functional teams, managing timelines, and supporting project execution
- Familiarity with CRM systems (e.g., Salesforce) and marketing automation tools (e.g., Marketo, Braze
- Basic understanding of marketing analytics platforms (e.g., Google Analytics, Adobe Analytics) and data management
- Proficiency with project management tools (e.g., Jira, Monday, Asana)

**Why work for CRG?**

The Country Road Group is one of Australasia’s largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer:

- Generous employee discounts across our House of Brands
- Seasonal clothing allowance
- An additional day of leave for your birthday
- An Industry leading Parental Leave Program
- Flexible working arrangements to support work/life balance
- Annual learning calendar to support the ongoing development of our team
- Support community partnerships across our Corporate Social Responsibility Program
- We are committed to operating ethically, sustainably, and responsibly.

**About CRG**

Country Road Group is Australia's largest Lifestyle Brand Houses comprising of iconic brands including Country Road, POLITIX, Trenery, Witchery and MIMCO. Our Values include being Customer Obsessed, Collaborative, Inspirational, Responsible and Dedicated to Quality. We are looking for highly motivated and passionate individuals to be part of the Group’s evolution and support each brand to realise their full potential.

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