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Growth Marketing Manager

3 months ago

Perth, Australia Hudson Full time
Digital Marketing Manager - Campaigns Management Lead a Team of 8 Highly Supportive Environment

We are seeking a dynamic Growth Marketing Manager to lead our growth initiatives and drive user acquisition, engagement, and retention. The ideal candidate will have a strong background in growth marketing strategies, be hands-on with a variety of digital tools, and excel in data-driven decision-making. This full-time role is integral to our mission of scaling our reach and impact.

Key Responsibilities:

  • Team Leadership: Guide and support the marketing team, fostering a collaborative and high-performance environment.
  • Strategic Growth Planning: Develop and execute integrated growth strategies that enhance user acquisition, engagement, and retention.
  • Campaign Oversight: Manage marketing campaigns across multiple channels, including email, social media, and paid advertising.
  • Data-Driven Optimization: Use analytics tools to measure and optimize campaign performance, implementing data-driven improvements for better ROI.
  • A/B Testing: Conduct rigorous A/B tests to refine marketing tactics and enhance overall campaign effectiveness.
  • Digital Expertise: Utilize tools such as Campaign Monitor, MailChimp, Google Analytics, and SEO/SEM platforms to maximize growth opportunities.
  • User Experience Enhancement: Create and manage detailed plans to improve the user journey and boost conversion rates.
  • Stakeholder Collaboration: Work closely with internal teams and external marketing agencies in a dynamic environment.
  • Innovation and Best Practices: Implement cutting-edge growth marketing initiatives and stay updated on industry trends and best practices.

Skills and Expertise:

  • Hands-on expertise with Campaign Monitor and MailChimp, HubSpot.
  • Strong background in campaign management and optimization, including A/B testing.
  • Proficiency in using digital marketing platforms such as Google Analytics and SEO tools.
  • Excellent project management and stakeholder management skills.
  • Ability to analyze data and extract actionable insights to improve campaign performance.
  • Knowledge of CRM systems and marketing automation tools.
  • Ability to produce compelling content that drives engagement and conversions.
  • Strong problem-solving abilities and strategic thinking.
  • Exceptional verbal and written communication skills.
  • Ability to perform under pressure and meet tight deadlines.
  • Leadership qualities with a talent for mentoring and developing team members.

Reference number: BBBH239726
Profession:Marketing, Communications & DigitalDigital & Search Marketing

Marketing, Communications & DigitalDirect Marketing & CRM

Marketing, Communications & DigitalMarketing Communications

Company: Hudson Australia
Date posted: 2nd Aug, 2024