Marketing Manager

5 months ago

Perth, Australia Hudson Australia Full time

**Position Overview**:
**Key Responsibilities**:

- **Strategic Leadership**: Develop, implement, and evaluate the communications strategy, project management plan, and frameworks to achieve organisational, engagement, and mental health impact objectives.
- **Supporter Journey Planning**: Develop and deliver a detailed supporter journey plan, including audience-specific content, to support the event.
- **Analytics and Measurement**: Utilise analytics tools to measure the effectiveness of marketing and communication strategies and adjust strategies based on performance metrics.
- **Storytelling**: Inspire people to connect with our cause through compelling narratives.
- **Digital Platform Management**: Review and approve all communications, marketing, and digital engagement platforms, ensuring high-quality content and brand alignment.
- **Innovation and Best Practices**: Identify and implement innovative and best practice communications, public relations, and marketing initiatives to cost-effectively deliver outcomes.
- **Team Leadership**: Provide effective leadership to drive the performance and outputs of the Communications and public relations team, including technical support, best practice communications advice, high-quality content, approvals, and process and system improvements.
- **Stakeholder Management**: Develop, maintain, and grow relationships with beneficiaries, partners, and consultants.
- **Supplier Management**: Manage, procure, monitor, and evaluate the performance of supplier contracts.
- **Brand Management**: Ensure vision, value, and identity are consistently positioned.
- **Operational and Strategic Decision-Making**: Responsible for key operational decisions, plans, and budgets, and assist the CEO and board with developing strategic direction as a member of the Leadership Team.

**Skills and Expertise**:
**Essential**:

- 10+ years of demonstrated experience in strategic communications, marketing, and brand initiatives with a strong digital focus.
- Demonstrated experience leading a marketing and communications team.
- Experience in campaign, event, and/or fundraising communication management and delivery.
- Excellent project management capability and organisational skills.
- Strong strategic, conceptual, analytical, problem-solving, and creative skills.
- In-depth understanding and practical knowledge of social media channels, management, trends, and innovations.
- Highly developed written and oral communication skills.
- Stakeholder and agency management experience.
- Experience across digital platforms (social media platforms, Canva, websites, CMS, CRMs, apps).
- Continuous improvement/innovation mindset and experience in communications system and process improvement.
- Strong experience in brand management.

**Desirable**:

- A Bachelor of Communications, Marketing, or a related field.
- Experience delivering large-scale marketing campaigns using digital and traditional channels.
- Experience with fundraising.
- Previous experience in not-for-profit fundraising will be highly regarded.

**About You**:

- **Logical Thinker**: You love problem-solving, exploring options, and thinking outside the box.
- **Great Planner and Highly Organised**: You'll plan, multitask, and prioritise to meet deadlines in our busy environment.
- **High Attention to Detail**: You are thorough, have excellent spelling and grammar, and deliver high-quality communications and branding.
- **Tech Savvy**: You have a thirst to learn about new software that will make things easier for the team, more scalable for our participants, and improve customer experience.
- **Driven, Self-Motivated, and Accountable**: You'll need a strong work ethic and drive to succeed. We're a small team in a dynamic environment, so you'll need to own your tasks.
- **Hands-On**: While managing a team and leading our communication plan and content, you'll also need to be happy to jump in and do it yourself, be it an EDM or social media post.
- **Team Player**: We are a friendly and hard-working bunch - it's really important you've got great interpersonal skills and are a team-focused person.

**Benefits of Joining Us**:

- Lead communications and marketing initiatives involving a large audience that has experienced significant growth.
- Opportunity to make a real difference in our growing organisation.
- Work with a fun and passionate team.
- Potential for a more permanent role.
- Five weeks of annual leave (conditions apply).
- Salary packaging of $15,900 core plus $2,650 in entertainment packaging.

If you are passionate about making a difference in mental health and have the skills and experience we are looking for, we would love to hear from you

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