Customer Loyalty

231 Burwood Road, Burwood NSW, AustraliaSonnel is a fast-growing hospitality group and we're just getting started.
We're passionate about creating unforgettable customer experiences, and we believe data is the key to unlocking loyalty, growth, and connection.
Our team is entrepreneurial, agile, and driven by insight - and we're looking for someone who shares that mindset.The OpportunityWe're on the hunt for a commercially minded, tech-savvy Customer Loyalty & Data Analyst who thrives on turning numbers into opportunity & growth.
You'll be our go-to for customer segmentation, campaign performance, and loyalty insights - helping us build deeper relationships and smarter experiences across our venues.This role is perfect for someone who:Is a numbers nerd with a love for uncovering patterns and opportunitiesUnderstands the power of CRM and customer data in driving engagementHas a startup mindset - proactive, curious, and comfortable with ambiguityCan balance technical depth with commercial thinkingIs a natural collaborator and communicator - a people person who can translate data into actionWhat You'll DoOwn and manage the Customer Data Platform to drive segmentation, personalisation, and campaign performanceAnalyse customer behaviour, loyalty metrics, and commercial data to identify growth opportunitiesDesign loyalty programs that go beyond points - think experiential, differentiated, and emotionally engagingEnsure seamless integration of CRM and Loyalty across digital and in-venue experiencesCollaborate with Brand, CX, and Operations teams to craft compelling, conversion-driven campaignsDrive subscriber growth and engagement through customer-first strategiesReport on key metrics: CRM-driven revenue, database health, CAC, LTV, CCR, and engagementEnsure compliance with data privacy regulations and best practicesBe the voice of the customer across Marketing, Operations, Brand, and Digital teamsChampion test-and-learn approaches and share insights across the businessWhat Success Looks LikeCRM contribution to total venue revenueSubscriber growth and engagementIncreased lifetime value and conversion ratesHigher retention and repeat visitationLoyalty program activation and customer satisfactionWhat You'll BringYou've got 5+ years of Customer Data Platforms experience in hospitality or retail, and you know how to make it singYou're tech-savvy, fluent in SQL, Excel, CRM and analytics platforms, and you love finding smarter ways to workYou think like a marketer and act like an entrepreneur - always asking "what's the opportunity here?"You're a people person who can translate complex data into clear, compelling storiesYou're comfortable with ambiguity, energised by growth, and always up for a challengeCreative, customer-first mindset with a passion for performance marketingHighly organised, results-oriented, and an excellent communicatorWhy Sonnel?
Be part of a dynamic, fast-growing team shaping the future of hospitalityGenerous venue perks and discountsA culture that celebrates curiosity, creativity, and commercial thinkingReady to turn data into unforgettable hospitality experiences?
Apply now and help us build smarter, more human customer journeys at Sonnel.
Screening Questions Do you have any medical conditions or restrictions that may affect your ability to perform the role?
How many years' experience do you have as a Customer Loyalty & Data Analyst?
Are you passionate about delivering a game-changing hospitality experience?
Do you have the legal right to work in Australia?
Are you looking for Sponsorship and on a Visa?
What are your salary expectations?
Do you have a criminal record?
Have you been the subject of any regulatory, court or legal action?
What data analytics tools and customer platforms are you experienced with?