Spirits Activation Specialist Nsw

1 day ago


Sydney, New South Wales, Australia Asahi Beverages Full time

**Your Impact**

Reporting to the RECA Field Sales Manager, the Spirit Activation Specialist (SAS) is responsible for driving the sales, brand education and advocacy of our Spirit portfolio including **Never Never** through partnering & supporting the CUB Sales teams along with managing a dedicated customer territory in Sydney.

**Key Accountabilities**

In this exciting new role, you will use love and knowledge of spirits to:

- Identify & Target key influential cocktail bars & premium venues within territory
- Build effective long-term relationships with customers by understanding their key business drivers & requirements.
- Review venue performance & identify opportunities and obstacles to drive growth brand advocacy
- Maintain real time activity reporting in the CRM database with accurate up to date customer information
- Staff Training to build brand engagement & advocacy
- Develop & deliver an ongoing capability plan across the Asahi-CUB sales teams, to educate and establish a comprehensive understanding of the spirits portfolio and brand stories.
- Educate consumers in key venues, PR opportunities, and major events, including tasting events and expos.
- Provide support to Asahi-CUB by conducting tastings and training for wholesale partners and third-party distributors.
- Drive brand awareness with consumers through the management and delivery of consumer tasting programs.
- Build rapport and engagement during industry preparation for tourist/ holiday peak season in key destination locations
- Manage and maintain relevant budgets and T & E planning
- Communicate and update feedback to sales lead post customer event/engagement

**About you**

You have a deep passion and extensive expertise of spirits, coupled with a strong background in hospitality, gained through experience at high-end venues.

**Or**

Your proven track record in spirits sales showcases your ability to combine product insight with exceptional relationship-building skills to drive growth in the on-premise landscape.

Experience and capabilities we are looking for:

- Comprehensive spirits/ cocktail knowledge
- Hospitality experience with a strong background in spirits/ cocktail making desirable
- Trade activation, sales and customer management experience in the liquor industry desirable
- Highly engaging with strong relationships management skills
- Established network within designated market highly advantageous
- Current Australian driver's licence

**What we offer**
- Salary, incentives and a tool of trade to set you up for success
- The chance to work with premium brands like Never Never and Nikka and be part of exciting growth and innovation
- A strong and supportive culture with learning and development opportunities



  • Sydney, New South Wales, Australia Proximo Spirits Full time

    OverviewHead of On-Premise | Driving Brand Growth | Crafting Premium Experiences & Cultivating High-Performing Teams at Proximo SpiritsLead the Future of Spirits in the On Premise ChannelAre you ready to take your career to the next level with some of the world's most iconic spirits brands? At Proximo Spirits, we don't just sell tequila, rum, and...


  • Sydney, New South Wales, Australia Proximo Spirits Full time

    OverviewHead of On-Premise | Driving Brand Growth | Crafting Premium Experiences & Cultivating High-Performing Teams at Proximo SpiritsLead the Future of Spirits in the On Premise ChannelAre you ready to take your career to the next level with some of the world's most iconic spirits brands? At Proximo Spirits, we don't just sell tequila, rum, and...


  • Sydney, New South Wales, Australia beBeeSpirits Full time $100,000 - $120,000

    Spirits Portfolio Specialist">The objective of this role is to drive the growth and expansion of our spirits portfolio through strategic partnerships, sales support, and customer engagement in Sydney.Key Responsibilities:To identify and target key influential cocktail bars and premium venues within the designated territory to build effective long-term...


  • Sydney, New South Wales, Australia Proximo Spirits Full time $90,000 - $120,000 per year

    Lead the Future of Spirits in the On Premise ChannelStep into a Legacy. Build Your Own.Are you ready to take your career to the next level with some of the world's most iconic spirits brands? At Proximo Spirits, we don't just sell tequila, rum, and bitters—we shape culture, create unforgettable experiences, and lead the charge in the On Premise industry....


  • Sydney, New South Wales, Australia beBeeBrand Full time $90,000 - $120,000

    As a specialist in brand development, you will play a pivotal role in promoting our premium spirits portfolio. Your responsibilities will include building relationships with the trade, influencing consumer behavior, and identifying opportunities for commercial growth. About the RoleYou will be responsible for developing and executing strategies to grow our...


  • Sydney, New South Wales, Australia Dan Murphy'S Full time

    **Job Description** Drinks Specialist Spirits | Dan Murphy's Sydney Area | For Lovers of Spirits**- Two opportunities, one located at _**_Dan Murphy's Double Bay _**_and the other at _**_Dan Murphy's Willoughby_**_._... I wonder if there is a margarita somewhere out there thinking about me too?Joining our entrepreneurial community of Drinks Specialists, this...


  • Sydney, New South Wales, Australia Dan Murphy'S Full time

    About the RoleDrinks Specialist Spirits | Dan Murphy's Sydney Area | For Lovers of SpiritsTwo opportunities, one located at Dan Murphy's Double Bay and the other at Dan Murphy's Willoughby....I wonder if there is a margarita somewhere out there thinking about me too?Joining our entrepreneurial community of Drinks Specialists, this role provides customers...


  • Sydney, New South Wales, Australia beBeeSpirit Full time $80,000 - $120,000

    About This RolePremium spirits portfolio with global business. Key responsibilities include brand advocacy across all states, dynamic collaborative team with growth potential.Our client owns and distributes a world-class portfolio of brands with a strong focus on quality and innovation.This is an opportunity for someone with exceptional knowledge of spirits...


  • Sydney, New South Wales, Australia Cottenham Services Pty Ltd Full time $90,000 - $120,000 per year

    Head of NSW Bars – Premium Beverages (Sydney)Be the face of our spirits & beverage portfolio in NSWDrive sales, visibility, and influence across Sydney's leading barsHands-on role with a premium, market-leading portfolioWe are a sixth-generation, family-owned premium beverage wholesaler with a portfolio spanning fine wine, artisanal spirits, and exciting...


  • Sydney, New South Wales, Australia beBeeDistiller Full time $90,000 - $120,000

    Distiller Role SummaryWe are seeking a skilled and experienced distiller to join our team in the Adelaide Hills.The successful candidate will be responsible for producing high-quality Australian craft spirits, including whisky, gin, vodka, and more.Main Responsibilities:Prepare raw materials and handle dry goodsMashing process: conversion of malt/barley...