Spirit Activation Territory Manager

1 week ago

Sydney, New South Wales, Australia beBeeSpirits Full time $100,000 - $120,000

Spirits Portfolio Specialist

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The objective of this role is to drive the growth and expansion of our spirits portfolio through strategic partnerships, sales support, and customer engagement in Sydney.

Key Responsibilities:

  • To identify and target key influential cocktail bars and premium venues within the designated territory to build effective long-term relationships by understanding their key business drivers and requirements.
  • Review venue performance and identify opportunities and obstacles to drive growth brand advocacy. Maintain real-time activity reporting in a CRM database with accurate up-to-date customer information.
  • Develop and deliver an ongoing capability plan across the sales teams to educate and establish a comprehensive understanding of the spirits portfolio and brand stories. Educate consumers in key venues, PR opportunities, and major events, including tasting events and expos.
  • Drive brand awareness with consumers through the management and delivery of consumer tasting programs. Build rapport and engagement during industry preparation for tourist/holiday peak season in key destination locations. Manage and maintain relevant budgets and T&E planning. Communicate and update feedback to sales leads post-customer event/engagement.

About You

You have a deep passion and extensive expertise of spirits, coupled with a strong background in hospitality, gained through experience at high-end venues or proven track record in spirits sales showcasing your ability to combine product insight with exceptional relationship-building skills to drive growth in the on-premise landscape.

Requirements and Qualifications

  • Comprehensive spirits/cocktail knowledge - Hospitality experience with a strong background in spirits/cocktail making desirable - Trade activation, sales, and customer management experience in the liquor industry desirable - Highly engaging with strong relationships management skills - Established network within designated market highly advantageous - Current Australian driver's licence

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