Digital Experience Manager

Overview
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Job no:
501439
Work type:
Full time
Location:
Hobart
Categories:
Management
About the opportunity
As we embrace the digital age, we are seeking a dynamic and forward-thinking Digital Experience Manager with a passion for innovation and a dedication to shaping a strong digital future for our University with a focus on the University's web presence and digital experience.
This role offers a unique opportunity to work at the intersection of technology, strategy, and people management to drive transformative change in higher education.
Reporting directly to the Director, Marketing, the Digital Experience Manager is responsible for supporting the University's digital experience strategy, with a focus on web, automation, and AI-enabled tools.
This role ensures that the University's most impactful communication channels deliver a seamless, personalised student journey.
The successful candidate will possess exceptional leadership and strong project management skills to guide a multidisciplinary team in delivering complex, future-focused initiatives.
By overseeing the integration of web platforms, automation, and AI-driven tools, the Digital Experience Manager ensures that the entire student journey is supported through seamless, personalised, and impactful digital communications.
What you'll do
Lead efforts to identify and implement cutting-edge digital solutions, immersive content experiences, and personalised user journeys, to enhance the digital presence of the university.
Inspire and lead a high-performing digital experience team, including web developers and email automation specialists within the immediate team, across the wider department and across the university, to foster a culture of creativity, collaboration, and continuous learning.
Successfully manage large-scale digital projects, including website redesigns, mobile app development, and data analytics initiatives, from conception to completion ensuring projects are delivered on time and within budget.
Ensure web, automation, and digital campaign strategies complement each other, supported by strong content governance and accessibility standards.
Successfully leverage data and analytics to make informed decisions, optimise user journeys, measure the effectiveness of digital initiatives, and adjust strategies accordingly.
Exhibit high-level negotiation and influencing skills to build agreement across business areas, establishing consistent digital processes, practices, and systems that underpin a cohesive and future-focused digital ecosystem.
What we're looking for
Strong leadership
skills as evidenced through extensive experience in digital experience management, digital strategy, automation, or related roles within complex organisations.
Demonstrated ability to organise, plan, and deliver digital initiatives including web, automation, and AI-driven activities along with the capability to investigate challenges and develop innovative, student-focused solutions.
Demonstrated high level written communication skills, including the ability to produce and maintain a range of documentation including business process maps and procedures.
Excellent communication and interpersonal skills, with the ability to engage with diverse stakeholders.
Deep understanding of web technologies, digital communication systems, content management systems, and digital analytics.
Salary details
Appointment to this role will be at HEO 8 and will have a total remuneration package of up to $152,033 comprising base salary within the range of $114,282 to $129,943 plus 17% superannuation.
How to Apply
To apply online, please provide your CV and 1-2-page cover letter outlining your interest in the role, skills, capabilities and experience.
You do not need to separately address the success profile criteria.
For current UTAS staff, in submitting your application, you acknowledge you have/intend to discuss your interest in this vacancy with your current manager and understand they may need to be contacted confidentially by the hiring manager as part of the assessment of your application.
Please refer to the attached Position Description Below for full details.
The University of Tasmania acknowledges the Palawa/Pakana and Gadigal/Wangal people as the traditional custodians of the land, sea and waters of the areas upon which we live and work.
We recognise their valuable contributions and deep connection to country and pay respect to Elders past and present.
As part of our commitment to a safe and inclusive workplace, employment history and police checks may be conducted as part of the selection process.
To be eligible for this position, you are required to hold Australian or New Zealand Citizenship, permanent residency or a valid visa that enables you to fulfil the requirements of this role.
Advertised:
02 Sep 2025 Tasmania Standard Time
Applications close:
16 Sep 2025 Tasmania Standard Time
We are seeking a Digital Experience Manager to join our Marketing team within Student Services and Operations
Are you an Aboriginal and/or Torres Strait Islander person looking for a dynamic employment opportunity that allows you to contribute and make a difference in your community?
We are seeking a Digital Experience Manager to join our Marketing team within Student Services and Operations
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