Crm Engagement Specialist

Australia's Largest Retail Franchise Network
- Collaborative, Innovative and a Promoter of Creative Thinking
- Inner CBD Suburbs / Hybrid WFH Opportunity

A fantastic opportunity is currently available for a CRM Engagement Specialist to join an awesome loyalty team on a full time, permanent basis.

**The Company**:
Having been operating within the Australian market for over 30 years, this national wide franchise retail network, is Australia's largest independently owned trades network. Outperforming most retailers within its category, this organisation has been riding the crest of the retail wave seamlessly, with a key focus on customer experience, and encouraging their staff to be the best version of themselves.

A people first organisation, you will report into GM of Marketing, who prides themselves on encouraging their team to evolve, develop and grow. Culturally, this team is diverse, open, collaborative and promotes individual growth and seeks out innovation and creative thinking

**The Role**:
You will support the development and execution of all loyalty activities across channels as a part of the Rewards loyalty program. This includes supporting the development and execution of loyalty through behaviour driven multi-channel, journey based communications including omni-channel, targeting and 'surprise and delight' communication, post purchase and member lifecycle triggers delivered through innovative and dynamic campaigns, resulting in high converting programs.

**Duties & Responsibilities**:

- Manage and coordinate audience targeting and segmenting to align with strategic and campaign objectives to influence key performance targets
- Support Loyalty Manager to develop, execute and maintain defined customer lifecycle and engagement strategies and solutions across omni-channel platforms to support high converting strategic objectives including but not limited to acquisition, growth, retention, win back, abandoned cart, and data capture strategies
- Collaborate with wider internal stakeholders to identify, recommend and develop data driven opportunities to drive customer conversion.
- Implement personalisation and dynamic content in all communications
- Develop and maintain a program of Test & Learn activity to ensure continuous improvement
- Ensure an integrated experience for loyalty with all brand collateral across all channels including eDM, DM, display, social and other relevant outbound activities
- Work closely with Digital team and develop rich content initiatives to support campaigns
- Develop Campaign reports and analyse results/performance to further optimise and refine future campaigns against goals

**Key Requirements**:

- 2+ years digital marketing experience and loyalty program/CRM Management
- Tertiary qualified in marketing, direct marketing or communication
- Basic HTML knowledge would be an advantage.
- Previous database management experience and analytical skills with a competence in reviewing and understanding data
- High level of professionalism and a passion for customer service
- A desire to achieve results-based campaign goals
- Demonstrated ability to collaborate with colleagues across multiple business areas
- Highly organised with the ability to meet strict deadlines across multiple project
- Enjoy problem-solving, developing ideas and a flair for creative
- Proven multi-channel marketing and communications campaign development (from brief to execution)

This is an awesome opportunity to work for a leading brand within its category Should you be eager to kick start your CRM career and get it on track working for an established, brand, then please submit to your CV via APPLY now.