Go-To-Market Manager

**The Opportunity**

Join an incredibly dedicated and diverse team as our Go-To-Market Manager (GTM) you are accountable for design and delivery of go to market plans for specific initiatives, product launches and changes, propositions or experiences

You will work hand in glove with Product, Marketing, Customer Experience, Partnerships, Digital, Corporate Affairs and customer facing channels to ensure the strategic creation and successful orchestration and implementation of the GTM plan.

**This is a fixed term full-time position with a view of permanency, based in Melbourne office. (Bupa offers hybrid working arrangements and you can work from the office or from home)**

**How will I help?**

**You will add value by**:

- Maintain and optimise the GTM framework and toolkit based on in market learnings, to ensure a consistent approach for each product/proposition/experience taken to market (tailored where appropriate based on initiative specifics)
- Feed into the comprehensive quarterly plan that sets the direction for the integrated commercial and strategic levers of the HI business and how these translate into activity across marketing and channels.
- Work with Marketing, Digital and customer channels to develop and ensure new customer value propositions are embedded consistently across all touchpoints, and to ensure any new opportunities are maximised.
- Ensure effective development and management of overall GTM timelines, campaign calendars, and operational delivery of GTM plans to meet key business objectives.
- Manage key GTM elements i.e., offers calendar on behalf of DRP to ensure we take a strategic and forward-looking view of these elements to optimise based on effectiveness and ensure sustainable growth for the portfolio.

**Why work at Bupa?**

We keep our people smiling by helping them improve their lives in and outside of the office.

We're a welcoming lot, no matter who you are or where you've come from. We welcome all talents and backgrounds and embrace our differences, so you can bring your true self to work.

We support our people to be the best version of themselves, physically and mentally. With a healthy work/life balance, leadership support, reduced private health cover, study leave, volunteering options and a commitment to promoting from within.

Our employees can access wide range of benefits: from our own products (incl. health insurance discounts) to many other products and services via our partnerships program (like Apple, Samsung, JB Hi-Fi, plus gym and spa discounts to name a few). We reward our people and celebrate their success, provide initiatives that develop careers and look after our people's health, wellbeing and futures.

**What do I need?**
- At least 5 years' experience in commercial roles across marketing, product or channels
- Experience in Australian healthcare legislative and regulatory environment.
- Product and strategy experience not mandatory but desirable.
- Understand data assets
- Working knowledge of relevant regulatory and compliance obligations e.g.: APRA desirable

**About Bupa Asia Pacific
Bupa is an international healthcare group which has been committed to a purpose of helping people live longer, healthier, happier lives and making a better world for more than 70 years.

Bupa Asia Pacific operates in Australia, New Zealand and Hong Kong, supporting about 6.5 million customers through a broad range of health and care services including health insurance, aged care, dental, medical, optical and hearing services. Employing more than 20,000 people in the region, we believe that we can make a real difference to the lives of customers through our values, purpose and the way that we deliver personalised care.

Since 2002, we have reinvested approximately $6 billion in the region, with the Bupa Foundation investing more than $34 million to support 130+ health and care projects.

Our people reflect the diversity of our community. At Bupa, your wellbeing, identity and own story is respected and valued.