Go-to-Market Strategic Leader

3 days ago

Melbourne, Victoria, Australia beBeeStrategist Full time $120,000 - $150,000

The Role

As a dedicated and versatile professional, you will be responsible for developing and executing strategic plans to bring new initiatives, products, and experiences to market.

You will collaborate closely with cross-functional teams, including Product, Marketing, Customer Experience, and Digital, to create and implement effective go-to-market strategies.

Key Responsibilities

  1. Maintain and refine the go-to-market framework and toolkit based on in-market insights, ensuring a consistent approach across all product launches.
  2. Contribute to the quarterly business plan that sets the direction for commercial and strategic initiatives.
  3. Work with Marketing, Digital, and customer-facing channels to develop and integrate new customer value propositions.
  4. Ensure effective planning, execution, and delivery of go-to-market plans to meet key business objectives.
  5. Manage key go-to-market elements, such as offers calendars, to optimize effectiveness and drive sustainable growth.

Why This Opportunity Matters

This role prioritizes employee wellbeing, identity, and unique contributions. We offer a welcoming environment, embracing diversity and promoting inclusivity.

We support our employees' physical and mental health through initiatives like study leave, volunteering options, leadership support, and a healthy work-life balance.

Requirements

  • At least 5 years' experience in commercial roles across marketing, change management, product, or channels.
  • Experience in the Australian healthcare legislative and regulatory environment.
  • Product and strategy experience is a plus but not mandatory.
  • Understanding of data assets.
  • Working knowledge of relevant regulatory and compliance obligations.

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