B2C Marketing Manager

Too Good To Go is a global marketplace aiming to reduce food waste. We connect millions of users with thousands of food businesses across Europe, North America and Asia Pacific. We are a certified B Corp and are building a sustainable, world‑class brand. We are looking for an experienced B2C Marketing Manager to join the ANZ Marketing team in Melbourne, Australia.

Sounds like your kind of mission? Here is what it will entail:

As B2C Marketing Manager you will help drive consumer demand, build loyalty and engage with consumers across Australia & New Zealand. You will contribute to strategies that create long‑term growth and tangible brand impact.

As a B2C Marketing Manager, you will focus on amplifying the food waste movement, inspiring and empowering everyone to fight food waste together within a brand‑centric organisation.

• Reporting to the Head of Marketing for Australia & New Zealand.
• Strategy: develop and execute marketing activations and campaigns across owned and paid channels; support user growth; analyze demand KPIs; build brand awareness through partnerships; analyze User Acquisition data to drive new registrations and retention; use data to optimize campaign performance.
• Social Media: identify scroll‑stopping trends, cultural insights or content opportunities; work with the community management agency to grow the engaged social community; monitor and share insights; amplify relevant organic content from the user community.
• Creativity: create local CRM campaigns (Push notifications, EDMs, in‑app assets); analyze CRM campaigns and provide recommendations; manage briefs for creative production; create and edit local and global content.
• Team: collaborate with the ANZ marketing team, align with Partner Marketing and Public Relations; build relationships with marketing colleagues across Europe, North America and other markets to share ideas and maintain brand alignment.

• Significant experience in a relevant role (B2C Marketing Manager, Social Media, Marketing, PR, etc.).
• Proven ability to interpret data, refine strategies, and optimise content distribution across platforms.
• Excellent communication skills; a natural storyteller with a clear and empathetic style.
• Strong organisational skills with the ability to multitask and work across countries in virtual teams.
• Hands‑on experience planning and executing consumer campaigns across various platforms.
• Demonstrable experience in creating social media content and managing social media channels; knowledge of key platforms and metrics.
• Detail‑oriented with experience briefing and reviewing creative content.
• Ambitious, results‑driven, and eager to make a positive impact on the planet and society.
• Willingness to learn and adapt in a fast‑changing environment; team player.

• We Win Together
• We Raise the Bar
• We Keep It Simple
• We Build A Legacy
• We Care

• Opportunity to work in a social impact company (and certified B Corporation) with real impact.
• Opportunity to lead expansion of a proven food surplus marketplace into Australia.
• Collaborative global team across 19 countries with 1,300+ colleagues.
• Personal and professional development in a fast‑paced scale‑up.
• Inclusive culture; flexible to work from home; strong team culture.

• 5 additional days of annual leave per year after 6 months.
• 10 weeks parental leave at full pay after 6 months.
• Volunteer days to tackle food insecurity.
• Learning, career development and recognition programs.
• Employee assistance program and care conversations.

A Movement for Everyone — We want to inspire and empower everyone to fight food waste together. We are an equal opportunity employer; if you need reasonable accommodation, please let us know.