Go-To-Market Manager

1 week ago

Melbourne, Victoria, Australia Bupa Full time

**Go to Market Manager**

**About the Role**

The Go-To-Market Manager will be responsible for the planning and execution of go-to-market strategies for new and existing products, services and propositions to drive growth and improved customer experience outcomes. The role requires a good understanding of marketing principles, customer needs, the competitive landscape and the delivery of projects in complex, highly regulated businesses.

The role will work with the CX, Marketing & Innovation team, working closely with cross project teams and operational teams across BVAC (and wider BU's) to drive demand for places in our homes, build the BVAC brand and support customer experience initiatives - particularly those with a focus on improving conversion and retention.

**Responsibilities**
- Go-to-market-planning & campaigns
- Competitor Analysis
- Collateral Development
- Discounting and Special Offers
- Reporting
- Cross-business collaboration
- Brand
- Budget Management

**Benefits**
- Range of discounts on Bupa products - Healthcare, Optical, Dental
- 'People First' wellness program that can be accessed by all employees.
- Bupa Online Leadership Development, available on demand.
- Clinical learning opportunities and more, through online and face to face training.
- Internal transfers across our care homes.
- Employee Networks for you to get involved in an area you are passionate about, have your voice heard and be you at Bupa.

**Skills & Experience**
- Bachelors degree in business preferably with a marketing focus
- Minimum 5 years experience in marketing roles focussed on end to end campaign execution, with experience in local area marketing viewed favourably
- Experience in aged care or healthcare is desirable but a background in any highly regulated services business such as health, financial services, telecommunications, energy or Government will be considered
- Demonstrated experience delivering marketing campaigns and programs of work
- Demonstrated experience working with data, drawing insights and reporting

**Culture**

We all share the same purpose at Bupa Aged Care. Helping people live longer, healthier, happier lives and making a better world. We take pride in delivering high-quality care with a personal touch. Bupa champions a unique agile culture, one that adapts to your needs as a member of our team. Our focus is not limited to our residents but also your wellbeing and career growth. We aim to support you with tools you need to achieve a fulfilling career.

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