B2B Growth Marketing Specialist, Abm

2 days ago

Australia Canva Full time

Job Title:
B2B Growth Marketing Specialist, ABM
Job Type:
Full-time
About the Role
As a B2B Growth Marketing Specialist focused on
Account-Based Marketing (ABM)
at Canva, you will drive strategic, full-funnel marketing campaigns targeted at high-value accounts to generate demand, accelerate pipeline, and support global revenue growth. This role blends strategic planning with hands-on execution across digital channels and cross-functional teams.
Key Responsibilities
Develop and manage a
global multi-channel ABM strategy
aligned with Canva's B2B growth objectives.
Collaborate with
sales, data, creative, and regional marketing teams
to create personalized campaigns for priority accounts.
Design and implement
repeatable ABM playbooks
and frameworks to support scalability across regions and verticals.
Execute digital campaigns across platforms such as
6Sense, Demandbase, Rollworks
, ensuring tailored messaging across the buyer journey.
Partner with sales and field marketing to align on
account targeting, campaign timing, and messaging
.
Manage internal and external resources for
creative development and campaign execution
.
Ensure
coordination of digital and offline touchpoints
to deliver a seamless user experience.
Use analytics tools to
track and report on KPIs
, engagement metrics, and overall campaign performance.
Present strategic insights and performance updates to
senior stakeholders
, influencing future targeting and budget allocations.
Support the
optimization of the ABM tech stack
, ensuring smooth execution and data accuracy.
Required Qualifications
Proven experience in
B2B growth marketing or demand generation
, particularly in enterprise-level ABM.
Strong understanding of
B2B buying behaviors
and ability to deliver campaigns across the full funnel.
Experience with
ABM platforms
(e.g., 6Sense, Demandbase, Rollworks) and CRM/marketing automation tools.
Ability to
strategize and execute
digital campaigns from concept to performance analysis.
Excellent
cross-functional collaboration
and communication skills.
Experience managing
multi-million dollar budgets
and optimizing ROI through experimentation.
Strong analytical and
data-driven decision-making
skills.
Why Join Canva
Be part of a mission-driven company empowering the world to design.
Competitive salary with
equity packages
.
Generous
parental leave
,
wellbeing benefits
, and
Vibe & Thrive allowance
.
Work in a
fast-paced, high-impact environment
with global reach.
Flexible hybrid working model with
supportive and inclusive culture
.
Senior Backend Engineer - Marketing Tech (open to remote across ANZ)
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