Product Marketer

7 days ago

Australia Colobbo Pty Ltd. Full time US$90,000 - US$120,000 per year

JOB DESCRIPTION: Product Marketer

Experience : 4+ years of US or UK experience in content marketing, product marketing, lead generation, and campaign optimization (preferably within B2B SaaS).

Location: Remote

Job Overview: Product Marketer to build and execute marketing initiatives, to drive brand awareness, lead generation, and customer marketing. This role is perfect for a hands-on, strategic marketer who thrives in a fast-paced startup environment and can balance content marketing, product marketing, and demand generation.

If you love crafting compelling narratives, launching high-impact campaigns, and working closely with sales to drive business growth, we want to hear from you.

Content & Product Marketing

  • Develop and execute content strategies including thought leadership pieces, case studies, blogs, one-pagers, and product messaging.
  • Work with sales and product teams to refine positioning and sales enablement materials.
  • Own the creation of marketing collateral that supports outbound campaigns and customer engagement.

Demand Generation & Sales Support

  • Execute targeted demand generation campaigns to drive high-quality leads.
  • Align marketing with sales to ensure a steady pipeline of prospects.
  • Support ABM (Account-Based Marketing) initiatives with strategic content and outreach.

Full Funnel Reporting & Nurturing

  • Monitor and report on marketing funnel performance, building dashboards that provide actionable insights.
  • Leverage data to identify trends, segments, and optimization opportunities across the GTM team.
  • Craft targeted email campaigns to engage different CRM segments and convert warm leads into demo-ready opportunities.

What You Need

  • 4 -9 years of US or UK experience in content marketing, product marketing, lead generation, and campaign optimization (preferably within B2B SaaS).
  • Startup experience: comfortable operating in a fast-paced, high-growth environment.
  • Experience in organizing and executing industry events, including conferences, executive dinners, and networking meetups.
  • Strong skills in:
  • Marketing automation tools (HubSpot or similar).
  • Google Analytics & Tag Manager for performance tracking.
  • Copywriting, UX, and design the ability to craft compelling messaging and optimize the user experience.

Bonus Points:

  • Experience traveling to the US for industry events.
  • Prior experience sitting in on client calls to understand market needs and pain points

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