Senior Digital Marketing Strategist

1 day ago


Australia beBeeGrowthMarketing Full time $100,000 - $140,000
B2B Growth Marketing Specialist

As a B2B growth marketing specialist, you will play a key role in driving strategic full-funnel marketing campaigns targeting high-value accounts. This role blends strategic planning with hands-on execution across digital channels and cross-functional teams.

Key Responsibilities:

  • Develop and manage global multi-channel ABM strategies aligned with business objectives.
  • Collaborate with sales, data, creative, and regional marketing teams to create personalized campaigns for priority accounts.
  • Design and implement repeatable ABM playbooks and frameworks to support scalability across regions and verticals.
  • Execute digital campaigns across platforms, ensuring tailored messaging across the buyer journey.
  • Partner with sales and field marketing to align on account targeting, campaign timing, and messaging.
  • Manage internal and external resources for creative development and campaign execution.
  • Ensure coordination of digital and offline touchpoints to deliver seamless user experiences.
  • Use analytics tools to track and report on KPIs, engagement metrics, and overall campaign performance.
  • Present strategic insights and performance updates to senior stakeholders, influencing future targeting and budget allocations.
  • Support the optimization of the ABM tech stack, ensuring smooth execution and data accuracy.

Required Qualifications:

  • Proven experience in B2B growth marketing or demand generation, particularly in enterprise-level ABM.
  • Strong understanding of B2B buying behaviors and ability to deliver campaigns across the full funnel.
  • Experience with ABM platforms (e.g., 6Sense, Demandbase, Rollworks) and CRM/marketing automation tools.
  • Ability to strategize and execute digital campaigns from concept to performance analysis.
  • Excellent cross-functional collaboration and communication skills.
  • Experience managing budgets and optimizing ROI through experimentation.
  • Strong analytical and data-driven decision-making skills.


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