Marketing & Growth Lead (Vc-Backed B2B Saas | Product Marketing)

Overview
Marketing & Growth Lead (VC-backed B2B SaaS | Product Marketing) at Payble — remote-first role based on the east coast of Australia. Remote in Australia (work remotely or drop into our Sydney office whenever you like). Type: Full-Time. Salary: Total package up to $146,150 p.a. (base from $100,000 to $130,000 + 12% super + $1,200 phone/internet allowance).
About Payble
Payble is the world's first payment experience platform for local government. With over 200,000 users across dozens of councils in Australia and New Zealand, we're solving real-world problems with purpose: helping local governments improve cash flow, reduce costs, and provide better experiences for their communities. Our customers love what we do, with a 4.8/5 average user rating. We are scaling rapidly and expanding from Australia and New Zealand toward the UK in 2026. We value trust, respect, and clear communication, and we support each other to do our best work.
The Role
We're hiring a Marketing & Growth Lead to drive the next phase of growth. You'll report to the Founder and General Manager and focus on growing ARR and market share. This is a senior, end-to-end growth role—from campaign ideation to execution—with emphasis on generating marketing qualified leads and driving long-tail account-based marketing to support the sales function.
You'll love this role if you:
Are an ambitious, hard-working marketer who wants to have a direct impact on growth
Enjoy executing across digital, physical, and product marketing
Have a competitive streak and thrive on measurable results
Want to help scale a fast-growing startup doing meaningful work
Key Responsibilities
Own execution of campaigns across webinars, events, partner programs, and digital channels
Generate marketing qualified leads that fuel our sales pipeline
Design and deliver memorable experiences at industry conferences and events across Australia and New Zealand (and beyond)
Collaborate with partners to strengthen Payble's brand and build industry demand
Drive engaging content initiatives, including video concepts, webinars, and digital assets
Oversee marketing operations technology (Hubspot, Webflow, lead scoring, A/B testing, etc.)
Execute account-based marketing activities to engage executive-level buyers
Report on marketing performance and continuously optimise for results
What We're Looking For
5+ years in B2B SaaS marketing, spanning product marketing, events, and growth initiatives
Proven experience marketing SaaS products to executive buyers (CFOs, senior decision makers) with financial sustainability or productivity themes
Hands-on experience preparing for physical conferences and creating "wow" factor booth experiences
Partner marketing exposure, including enabling SaaS partners and resellers
Experience briefing and collaborating with video editors/animators
Familiarity with Hubspot, Webflow, A/B testing, lead scoring, and related tools
A self-starter with a natural competitive streak and ability to deliver results
Bonus Points For
Experience in finance, fintech, financial services or customer experience products
Previous exposure to local government or public sector customers
Track record of scaling marketing in start-up/scale-up environments
A portfolio of successful campaigns across both digital and physical channels
More About Us
We're a remote-first team of 17, based across Sydney, Melbourne, and Tasmania. We value hard work, honesty, and direct communication—and we genuinely enjoy working together.
At Payble, you'll be joining a respectful, inclusive, and mission-driven culture. Everyone here plays a key role in shaping the company, and we're proud of what we've built so far.
What We Provide
Base salary of $100,000 to $130,000 depending on candidate
Phone and internet allowance ($1,200 p.a.)
A collaborative and optimistic work environment
A clear sense of purpose—we're helping real people in local communities, and that matters to us
What You'll Like About Working Here
High trust, low ego – autonomy to do your best work with a supportive team
Meaningful work solving real problems for communities in AU, NZ, and the UK
A small, high-performing team with honesty, clarity, and humor
Room to grow and take on more responsibility
Flexibility — remote-first with optional Sydney office
A seat at the table — contribute to marketing and growth strategy
A Few Other Notes
You must be based on the east coast of Australia with full and unrestricted work rights (visa sponsorship is not available).
Recruiters: we're not seeking recruitment assistance for this role.
Interested?
Hiring process:
Apply – Fill out the short application form here:
Chat – 20-minute introductory chat
Interview – Deeper discussion with thought-based challenges (1-2 interviews)
Meet the team – Meet a few more folks, including our Founder
Offer – Formal offer from executive leadership
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Referrals increase your chances of interviewing at Payble by 2x
End of description.
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