Crm And Marketing Automation Manager

CRM and Marketing Automation Manager (On-site), HQ/Gold Coast Location:Byron Bay/Gold Coast Be part of a company that is one of a kind in its culture, spirit and passion.
Join a proud & growing team that offers quality, hassle free & affordable travel experiences.
The Opportunity To support travel dreams to come true, the CRM & Marketing Automation Manager will lead, manage and execute the TripADeal CRM, Marketing Automation and Lifecycle Marketing capability.
This role will develop and implement CRM strategies that improve our database engagement, retention, and growth working closely with cross-functional teams to optimise customer lifecycle, create personalised multi-channel customer journeys, and leverage data insights to drive actionable improvements.
Organisational Structure You'll report to our Head of Marketing in a full-time permanent position.
This role is based on-site from Monday to Friday, 8-4pm or 9-5pm - you choose
This role can be based from our Byron Bay HQ or Varsity Lakes Office.
For candidates outside of Brisbane, travel to our Brisbane Office once a month would also be expected.
A Day in the Life Work closely with cross-functional teams and lead internal stakeholders to create and execute email marketing, marketing automation and lifecycle marketing activity.Lead the design, build, and optimisation of marketing automation campaigns and customer journeys using the Salesforce Marketing Cloud platform ecosystem.Develop and implement strategies to improve marketing automation processes, enhancing efficiency and customer experienceDrive the adoption of agile principles in marketing operations and campaign deliveryLead and develop omni-channel automation journeys and campaigns that are personalised, relevant and optimised, from start to finish, including concept development, execution, and analysisOversee platform governance, including user management, data integrity, data sharing and compliance with privacy regulationsIdentify and implement innovative solutions to enhance marketing automation capabilities and integrate with other business systemsReport on results and provide recommendations on improvements, as well as manage budgetsAnalyse campaign performance and develop robust reporting frameworks to track key metrics and ROI To be a Front Running Candidate Bachelor's degree in Marketing or equivalent7+ years of demonstrated experience with Salesforce Marketing Cloud email marketing and automation platform, including strategic direction, platform enhancement and being on the tools.Proven track record of creating measurable customer and business outcomes through marketing automation initiativesDigital strategy and execution experience centered around driving business growthTeam leadership experience and a desire to leadExperience leading CRM & MA cross-functional working group teams and managing direct reports in a business environmentDemonstrated ability to work through CRM challenges and marketing automation processesAbility to quickly adapt strategies based on new insights, data, or feedback, aligning efforts with organisational prioritiesCommunicates effectively across all levels of the organisation, translating technical CRM and automation insights into actionable information for non-technical stakeholdersStrong stakeholder management skills - a partnership-style approach when working with cross-functional teams to drive customer lifecycle strategiesPassion for travel and industry knowledge is a plus
The successful candidate will be required to undergo a Qantas background check Why TripADeal?
Competitive salary packageLearn, develop and advance your career within TripADealFun, casual working environment, where shoes are optionalStaff travel discountsEmployee Assistance Program$1,040 per annum of subsidised gym membershipsAccess to Corporate Fitness PassportRegular social get togethersSavings and discounts on groceries, electronics and homewaresVolunteer leave as part of giving back to the local communityGenerous parental leave support program See your next destination as CRM & Marketing Automation Manager for TripADeal?
Your future pathway is just one click away.
Apply now
Working with TripADeal OurCore Belief Travel is an experience that should beenjoyedby everyone and we'reproud to make it an affordable option for all.
A bit about you Required field Title First name Last name E-mail Digits only or add + for international numbersStreet Street Cont.City, Town or Suburb Postcode or Zipcode Country State, Region or Province LinkedIn URL (Please click on your profile and copy the URL from your profile page.)A requirement of Qantas is that all staff obtain an Australian Security Identification Card (ASIC) which involves a thorough background check.
Do you accept obtaining this card would be a requirement of landing the role, including covering costs to obtain your identification documents if needed?
YesNo - please let us know if you have any queries in the interview.For ASIC purposes, what is your full legal name, including any middle names?
If you have been referred by a member of our team, please provide their full nameWhat kind of work are you looking for?
Permanent - Full timePermanent - Part timeContractingWhich of the following statements best describes your right to work in Australia?
I'm an Australian citizenI'm a permanent resident and/or NZ citizenI have a family/partner visa with no restrictionsI have a temporary visa with restrictions on work location (e.g. skilled regional visa 491)I have a temporary visa with restrictions on industry (e.g. temporary activity visa 408)I require sponsorship to work for a new employerI have a holiday temporary work visaI have a graduate temporary work visaI have a temporary visa with restrictions on work hours (e.g. student visa, retirement visa)This is a 100% in office role that cannot be performed remotely.
Does this position still suit you?
YesNoDo you currently live in the region you want to work from?
Yes - I live locallyNo - I need to relocate for my new roleHow much notice are you required to give your current employer?
None, I'm ready to go now
1 week2 weeks3 weeks4 weeks5 weeks6 or more weeksDo you have any secondary interests that you think could create a conflict of interest if you were successful in landing this role?
For example, will you run your own travel business, or work for a business that competes with TripADeal.
YesNoHow many years of experience do you have with Salesforce Marketing Cloud email marketing?
How many team members have you managed at one time in your previous roles?
Do you feel confident managing stakeholders, including at the Senior level?
Are you planning to take any leave within the next 6 months?
If yes, please provide dates.
What's your expected annual base salary?
What weren't you getting from you last/current role that has made you look elsewhere?
Is there anything else that you'd like to share about yourself?
Our interview process involves confidential and sensitive business information.
Please note that we kindly ask that you don't record, save, transcribe, or share any part of the interview - and that you don't use any outside help (including AI or other tools) during the process.
Yes, I agreeNo, I don't agreeI acknowledge that TripADeal will respond to my application via email in the first instance and that TripADeal emails may, from time to time, land in spam or junk inboxes.
YesNo Everyday is different here.
From dealing with on tour emergencies, to booking customers onbucketlist package holidays.
It's so good to learn new things about countries I haven't been to orwould have never thought of travelling to.
There's always something new to experience here I started as a travel consultant less than a year ago, TripADeal has given me the opportunitytolearn from other departments, take on new exciting tasks, and develop into a leadership role Terms & Conditions TripADeal may collect personal information during the recruitment process including IDinformation such as your name, postal or email address, telephone numbers, licenses, date ofbirth, your resume and related material, your work history and education history and anyother information we consider necessary for TripADeal's recruitment process.
TripADeal may collect information directly from you, or where relevant, from a third partywith your consent.
For example, TripADeal may seek information about your prior employmenthistory through reference checks, your eligibility to work in Australia through a visastatus check, or any other information through publically available networking sites such asFacebook, Instagram and LinkedIn.
If your application for employment is successful and youare offered employment with TripADeal, as a condition of employment .
click apply for full job details