CRM and Marketing Automation Manager

CRM and Marketing Automation Manager (On-site), HQ/Gold Coast

Location:Byron Bay/Gold Coast

Be part of a company that is one of a kind in its culture, spirit and passion. Join a proud & growing team that offers quality, hassle free & affordable travel experiences.

The Opportunity

To support travel dreams to come true, the CRM & Marketing Automation Manager will lead, manage and execute the TripADeal CRM, Marketing Automation and Lifecycle Marketing capability.

This role will develop and implement CRM strategies that improve our database engagement, retention, and growth working closely with cross-functional teams to optimise customer lifecycle, create personalised multi-channel customer journeys, and leverage data insights to drive actionable improvements.

Organisational Structure

You'll report to our Head of Marketing in a full-time permanent position. This role is based on-site from Monday to Friday, 8-4pm or 9-5pm - you choose

This role can be based from our Byron Bay HQ or Varsity Lakes Office. For candidates outside of Brisbane, travel to our Brisbane Office once a month would also be expected.

A Day in the Life

- Work closely with cross-functional teams and lead internal stakeholders to create and execute email marketing, marketing automation and lifecycle marketing activity.
- Lead the design, build, and optimisation of marketing automation campaigns and customer journeys using the Salesforce Marketing Cloud platform ecosystem.
- Develop and implement strategies to improve marketing automation processes, enhancing efficiency and customer experience
- Drive the adoption of agile principles in marketing operations and campaign delivery
- Lead and develop omni-channel automation journeys and campaigns that are personalised, relevant and optimised, from start to finish, including concept development, execution, and analysis
- Oversee platform governance, including user management, data integrity, data sharing and compliance with privacy regulations
- Identify and implement innovative solutions to enhance marketing automation capabilities and integrate with other business systems
- Report on results and provide recommendations on improvements, as well as manage budgets
- Analyse campaign performance and develop robust reporting frameworks to track key metrics and ROI

To be a Front Running Candidate

- Bachelor's degree in Marketing or equivalent
- 7+ years of demonstrated experience with Salesforce Marketing Cloud email marketing and automation platform, including strategic direction, platform enhancement and being on the tools.
- Proven track record of creating measurable customer and business outcomes through marketing automation initiatives
- Digital strategy and execution experience centered around driving business growth
- Team leadership experience and a desire to lead
- Experience leading CRM & MA cross-functional working group teams and managing direct reports in a business environment
- Demonstrated ability to work through CRM challenges and marketing automation processes
- Ability to quickly adapt strategies based on new insights, data, or feedback, aligning efforts with organisational priorities
- Communicates effectively across all levels of the organisation, translating technical CRM and automation insights into actionable information for non-technical stakeholders
- Strong stakeholder management skills - a partnership-style approach when working with cross-functional teams to drive customer lifecycle strategies
- Passion for travel and industry knowledge is a plus
- The successful candidate will be required to undergo a Qantas background check

Why TripADeal?

- Competitive salary package
- Learn, develop and advance your career within TripADeal
- Fun, casual working environment, where shoes are optional
- Staff travel discounts
- Employee Assistance Program
- $1,040 per annum of subsidised gym memberships
- Access to Corporate Fitness Passport
- Regular social get togethers
- Savings and discounts on groceries, electronics and homewares
- Volunteer leave as part of giving back to the local community
- Generous parental leave support program

See your next destination as CRM & Marketing Automation Manager for TripADeal? Your future pathway is just one click away. Apply now

Working with TripADeal

OurCore Belief

Travel is an experience that should beenjoyed
by everyone and we'reproud to make it an affordable option for all.

A bit about you * Required field

- Title *
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- A requirement of Qantas is that all staff obtain an Australian Security Identification Card (ASIC) which involves a thorough background check. Do you accept obtaining this card would be a requirement of landing the role, including covering costs to obtain your identification documents if needed? *
- Yes
- No - please let us know if you have any queries in the interview.
- For ASIC purposes, what is your full legal name, including any middle names? *
- If you have been referred by a member of our team, please provide their full name
- What kind of work are you looking for? *
- Permanent - Full time
- Permanent - Part time
- Contracting
- Which of the following statements best describes your right to work in Australia? *
- I'm an Australian citizen
- I'm a permanent resident and/or NZ citizen
- I have a family/partner visa with no restrictions
- I have a temporary visa with restrictions on work location (e.g. skilled regional visa 491)
- I have a temporary visa with restrictions on industry (e.g. temporary activity visa 408)
- I require sponsorship to work for a new employer
- I have a holiday temporary work visa
- I have a graduate temporary work visa
- I have a temporary visa with restrictions on work hours (e.g. student visa, retirement visa)
- This is a 100% in office role that cannot be performed remotely. Does this position still suit you? *
- Yes
- No
- Do you currently live in the region you want to work from? *
- Yes - I live locally
- No - I need to relocate for my new role
- How much notice are you required to give your current employer? *
- None, I'm ready to go now
- 1 week
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- 6 or more weeks
- Do you have any secondary interests that you think could create a conflict of interest if you were successful in landing this role? For example, will you run your own travel business, or work for a business that competes with TripADeal. *
- Yes
- No
- How many years of experience do you have with Salesforce Marketing Cloud email marketing? *
- How many team members have you managed at one time in your previous roles? *
- Do you feel confident managing stakeholders, including at the Senior level? *
- Are you planning to take any leave within the next 6 months? If yes, please provide dates. *
- What's your expected annual base salary? *
- What weren't you getting from you last/current role that has made you look elsewhere? *
- Is there anything else that you'd like to share about yourself?
- Our interview process involves confidential and sensitive business information. Please note that we kindly ask that you don't record, save, transcribe, or share any part of the interview — and that you don't use any outside help (including AI or other tools) during the process. *
- Yes, I agree
- No, I don't agree
- I acknowledge that TripADeal will respond to my application via email in the first instance and that TripADeal emails may, from time to time, land in spam or junk inboxes. *
- Yes
- No

Everyday is different here. From dealing with on tour emergencies, to booking customers onbucketlist package holidays. It's so good to learn new things about countries I haven't been to orwould have never thought of travelling to. There's always something new to experience here

I started as a travel consultant less than a year ago, TripADeal has given me the opportunitytolearn from other departments, take on new exciting tasks, and develop into a leadership role

Terms & Conditions

TripADeal may collect personal information during the recruitment process including IDinformation such as your name, postal or email address, telephone numbers, licenses, date ofbirth, your resume and related material, your work history and education history and anyother information we consider necessary for TripADeal's recruitment process.

TripADeal may collect information directly from you, or where relevant, from a third partywith your consent. For example, TripADeal may seek information about your prior employmenthistory through reference checks, your eligibility to work in Australia through a visastatus check, or any other information through publically available networking sites such asFacebook, Instagram and LinkedIn. If your application for employment is successful and youare offered employment with TripADeal, as a condition of employment, TripADeal will ask youfor evidence of your identity and legal entitlement to work in Australia. We will also askfor personal information, such as emergency contact details, tax file number and bankaccount details which will form part of your employee file.

TripADeal may use your personal information in order to assess your application forpositions at TripADeal and invite you to apply for future positions of interest to you,unless you notify us that you do not wish for this to occur. We may disclose your personalinformation to related companies of TripADeal for the purpose of enabling those companies toconsider you, and contact you, in relation to future positions of interest with TripADeal orits related companies.

TripADeal will store your personal information in accordance with its general privacypolicy, available here . If you wish to access or correct any of your personalinformationheld by TripADeal, please use the contact details set out on the privacy policy page.

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