Marketing Automation Specialist

3 days ago

Byron Bay, Australia Smart Energy Group Full time

**Smart Energy** has grown to become one of Australia's leading home electrification and renewable energy retailers, providing quality solutions to Aussie homeowners all around Australia.Our mission is to lead Australia to net zero emissions by offering a smooth, supported, and sustainable solution to rising energy costs, assisting Aussie homeowners in their transition to Smart Energy sources and a brighter future.

Our values are the cornerstone of our identity, guiding everything we do and how we do it. When you become part of our team, you'll be welcomed into a workplace that respects you as an individual and is committed to your growth. We're focused on development, meaningful investment, and delivering service excellence. At **Smart Energy**we believe in empowering our people, providing support, and fostering innovation.

**About the Role**Your Day-to-Day Responsibilities**:

- Manage automation flows across key lifecycle stages: onboarding, nurture, upsell, reactivation.
- Maintain a clean, segmented marketing database to enable targeted campaigns and reporting.
- Use behavioural triggers and segmentation to personalise communications
- Create SEO-friendly content including landing pages, blogs, lead magnets, etc.
- Support cross-channel campaign delivery and ensure consistent execution across content, design, and CRM
- Track and report on campaign performance to optimise ongoing strategy.

**You Must Have**:

- Demonstrated ability to write and execute high-performing direct marketing campaigns
- Experience managing customer segmentation and behavioural triggers
- Exposure to SEO content production and/or keyword optimisation (preferred)

**What You Bring**:

- Strong writing, organisation, and attention to detail
- Creative thinker who also works well with structure and systems
- Results-driven and able to interpret data to improve performance
- Proactive, reliable, and able to manage competing deadlines
- Team player with a growth mindset and ability to adapt

We offer a fantastic work-life balance, **Monday - Friday hours**, pub lunches, Friday drinks and real opportunities to grow within the company.

**Please note**: Screenings and interviews will be conducted in **June**, with the role commencing at the **beginning of July 2025**.

**#SmartEnergyGroupOps

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