CRM Manager

2 weeks ago

Botany Bay, Australia Archie Rose Distilling Co. Full time $80,000 - $120,000 per year

We're looking for an experienced CRM Manager to join the marketing team at our Botany Head Office. You'll sit within our high-performing, award-winning eCommerce team, leading the strategy and execution of our email and SMS marketing.

In this role, you'll be responsible for creating high-impact campaigns and automated customer journeys using Klaviyo — ensuring every touchpoint is engaging, personalised and drives results. From launching new spirits to promoting unique customer experiences like masterclasses and tailored gifts, you'll bring the Archie Rose brand to life for our customers.

Archie Rose is committed to fostering a diverse and inclusive work environment. We invite people of all backgrounds and identities to apply for this role.

Your key responsibilities will include:

  • Owning end-to-end execution of email and SMS marketing — from CDP setup, strategy and segmentation to building, testing, deployment and analysis
  • Driving database growth via targeted acquisition campaigns, competitions, partnerships and lead generation initiatives
  • Planning and delivering automated lifecycle flows to boost conversion, retention and customer loyalty
  • Briefing creative and design teams on CRM content needs, managing timelines to ensure assets are delivered on brand and on time
  • Maintaining a high-performing, compliant database — overseeing list hygiene, segmentation and seamless platform integrations (Shopify, Klaviyo and more)
  • Analysing and optimising performance by reporting on open rates, CTRs, revenue and engagement trends to continually refine our CRM strategy

What we're looking for:

  • 4+ years' experience in email and SMS marketing, ideally within eCommerce D2C brands
  • Proven ability to develop and execute CRM strategies that drive engagement, retention and revenue
  • Hands-on experience with email marketing and CRM platforms — particularly Klaviyo, Shopify and Google Analytics.
  • Strong understanding of data segmentation, email deliverability, automation flows and best-practice personalisation
  • Confidence with reporting and analysis — able to turn insights into action
  • A knack for creative briefing and working with design and content teams to bring campaigns to life
  • Excellent project management skills and a passion for continuous improvement

Archie Rose Distilling Co. was founded in Sydney in 2014 to re-ignite and lead Australia's rich history in distilling, driven by four values including innovation, quality, authenticity and education. Now proudly Australia's most highly awarded distillery, we produce a diverse range of whiskies, gins, vodkas and rums, as well as one-off collaborations, venues and spirits experiences.

No agencies please.

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