Marketing Automation Specialist

5 days ago

Byron Bay, Australia Smart Energy Group Full time $90,000 - $120,000 per year
Smart Energy has grown to become one of Australia's leading home electrification and renewable energy retailers, providing quality solutions to Aussie homeowners all around Australia.Our mission is to lead Australia to net zero emissions by offering a smooth, supported, and sustainable solution to rising energy costs, assisting Aussie homeowners in their transition to Smart Energy sources and a brighter future.

Our values are the cornerstone of our identity, guiding everything we do and how we do it. When you become part of our team, you'll be welcomed into a workplace that respects you as an individual and is committed to your growth. We're focused on development, meaningful investment, and delivering service excellence. At Smart Energy we believe in empowering our people, providing support, and fostering innovation
About the Role
Due to ongoing growth, we are seeking a proactive and skilled Lifecycle & Marketing Automation Specialist to join our in-house team. Reporting directly to the Marketing Manager, you'll play a key role in driving lead generation and lifecycle conversion through email, SMS, and marketing automation, while supporting organic growth via content and SEO. This role turns our existing database into a consistent, scalable revenue channel
This role is based in our vibrant Byron Bay HQ- however we are open to remote or hybrid for the right candidate. Your Day-to-Day Responsibilities:
  • Plan, build, and optimise email and SMS campaigns that drive engagement, conversion, and retention.
  • Manage automation flows across key lifecycle stages: onboarding, nurture, upsell, reactivation.
  • Maintain a clean, segmented marketing database to enable targeted campaigns and reporting.
  • Use behavioural triggers and segmentation to personalise communications
  • Create SEO-friendly content including landing pages, blogs, lead magnets, etc.
  • Support cross-channel campaign delivery and ensure consistent execution across content, design, and CRM
  • Track and report on campaign performance to optimise ongoing strategy.
You Must Have:
  • Experience in lifecycle marketing, email marketing, CRM, or marketing automation
  • Demonstrated ability to write and execute high-performing direct marketing campaigns
  • Experience managing customer segmentation and behavioural triggers
  • Exposure to SEO content production and/or keyword optimisation (preferred)
  • Strong familiarity with CRM, email, and marketing platforms (tools flexible)
What You Bring:
  • Strong writing, organisation, and attention to detail
  • Creative thinker who also works well with structure and systems
  • Results-driven and able to interpret data to improve performance
  • Proactive, reliable, and able to manage competing deadlines
  • Team player with a growth mindset and ability to adapt
We offer a fantastic work-life balance, Monday – Friday hours, pub lunches, Friday drinks and real opportunities to grow within the company.

Please note: Screenings and interviews will be conducted in June, with the role commencing at the beginning of July 2025. Please only apply if you are physically located in Australia
If you're ready to make the Smart move – Apply now
#SmartEnergyGroupOps

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