Client Retention Manager

7 days ago

Sydney, New South Wales, Australia Brilliantalent Full time

Our client is a leading financial services provider. They relentless commitment to regulatory compliance, technological innovation, and exceptional customer service is driven by a vision to empower their clients with the best trading conditions. As the Client Retention Manager, you'll lead in comprehending company's wide-ranging customer demographics, organizing them into delineated groups like VIP, standard, prospective, and inactive, then devising personalized approaches to enhance customer interaction, retention, and opportunities for additional sales through digital marketing success.

**Key Responsibilities**
- Utilize advanced data analytics for comprehensive customer segmentation and analysis.
- Categorize customers into distinct groups based on predefined criteria.
- Identify key characteristics and trends within each segment to inform targeted strategies.
- Collaborate with cross-functional teams to develop tailored resell strategies.
- Map customer journeys to identify touchpoints for resell opportunities.
- Implement compelling marketing campaigns to drive repeat purchases.
- Roll out innovative retention initiatives to enhance customer loyalty.
- Develop personalized communication strategies for engaging customers.
- Monitor feedback and satisfaction metrics to proactively address concerns.
- Analyse performance using relevant KPIs and optimize strategies accordingly.
- A bilingual background of English and Chinese is needed as this role is also responsible for Chinese clientele retention.

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