Conversion Rate Optimisation
3 days ago
The primary purpose of the CRO Manager is to partake in and manage given CRO operations. A large part of this position is to work with and communicate effectively with internal stakeholders and external agencies therefore written, verbal and presentation skills need to be of a high standard. Reporting to the Head of Marketing you will be a key stakeholder in enabling OMG to hit their Lead, Revenue and Brand targets with the constant improvement of CRO being top of mind.
*
CRO*
- Carry out Multivariate and A/B testing, analyse results and make recommendations for future tests
- Understand the digital customer journey and continuously look to optimise and improve user flow
- Work closely with a variety of departments and partners to execute experiments including - UX, Digital, SEO and web developers
- Managing and implementing tagging with GTM, assisting with day-to-day tracking and optimisation of digital assets and campaigns
- Leverage new technologies to improve conversion rates and project manage their implementation
- Improving internal techniques, processes, documentation and quality assurance.
**Additional**
- Explain ideas clearly, write appropriate briefs, and participate in brainstorming sessions
- Understand the ideology of RICE
**Reporting**
- Have good knowledge of tracking best practices to report correctly
- Be able to report on budgets spent and targets to date for channels worked on
- Work closely with the Hubspot team to create reporting dashboards that give all the metrics needed for channels worked on
**Risk **Management**
- Responsible for the identification and management of risk in day-to-day responsibilities
- Comply with OMG policies and procedures including completing mandatory training within the required timeframes
- Role model positive risk behaviours and contribute towards a strong risk culture at OMG
**Success Criteria**
- Embraces change - is not afraid to challenge the status quo by implementing new innovative
- solutions to maximise the effectiveness of the channel/s you own
- Adaptable - can quickly handle new and urgent situations that come your way in a calm, cool and
- collected manner
- Communications - can effectively communicate with peers, internal stakeholders and outside
- agencies.
- Organised - Can juggle competing priorities effectively and compile project roadmaps
**Requirements**:
- Bachelor's degree in Marketing or relevant experience
- Minimum 5yrs of experience in CRO and improving metrics
- Experience of both Agency and Client side an advantage
- Proficient computer skills, including Microsoft Office Suite and Google Docs
- Proven experience, 5yrs in CRO
- Experience IN A/B and MVT testing
- Ability to track correctly using Tag Manager, Analytics and any 3rd party platforms
- Proficiency in project management tools such as JIRA and Confluence
- Excellent time management skills and ability to multi-task and prioritise work
- Attention to detail and problem-solving skills
- Excellent written and verbal communication skills
- Strong organisational and planning skills in a fast-paced environment
- A creative mind with an ability to suggest improvements
**Benefits**
- Work flexibility & hybrid working
- Birthday leave
- Paid Parental leave
- Volunteer leave
- Additional annual "flex" leave
- Global Career progression opportunities
- Career Development and Training Programs
- Employee Assistance Program
- Salary packaging benefits
- Pet-friendly and vibrant office
- Barista-style coffee ?
- Social events - gourmet lunches, social drinks
- Service recognition awards
- Relocation Support
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