Senior Conversion Rate Optimisation Specialist

1 day ago

Sydney, New South Wales, Australia beBeeDigital Full time $110,000 - $170,000

Job Title: Digital Marketing Specialist

Job Description

We are seeking a skilled and experienced Digital Marketing Specialist to join our team. As a key member of our team, you will work closely with the Funnel Optimisation Marketing Manager to drive conversion rates for personal loan and car loan applicants.

Key Responsibilities:
  • Email Nurture Sequences: Enhance customer messaging throughout the loan application journey, including personalized email nurture sequences and in-app prompts.
  • Abandonment Recovery: Implement abandonment recovery tactics by coordinating outreach efforts to re-engage prospects who have dropped off during the application process.
  • Funnel Performance Metrics: Maintain daily, weekly, and monthly funnel performance metrics, compiling data to identify trends and opportunities for optimisation.
  • Funnel Optimisation Roadmap: Support the development and execution of a funnel optimisation roadmap.
  • A/B Testing: Design and coordinate A/B tests across application flows, assisting in data collection and analysis of test results to measure performance impacts.
  • User Experience Insights: Work alongside UX/UI designers to prepare user experience insights based on research findings and customer feedback, ensuring recommendations align with optimisation goals.
  • Competitor Research: Conduct competitor research to inform pricing strategies and recommended adjustments for lending products.
  • Dashboard Development: Build informative dashboards that visualise funnel performance metrics for internal stakeholders.
  • Product Requirements: Document requirements for product enhancements, working closely with technology teams to ensure effective implementation.
Requirements:
  • Bachelor's Degree: Bachelor's degree in Marketing, Business, or a related field.
  • Marketing Experience: 3+ years of experience in marketing or product management, preferably in fintech or financial services.
  • Data Analysis: Ability to interpret data trends and compile insights into actionable recommendations.
  • A/B Testing Methodologies: Basic knowledge of A/B testing methodologies and experience with funnel performance monitoring is a plus.
  • Microsoft Excel: Proficiency in Microsoft Excel or similar software for data analysis and reporting; familiarity with SQL is a plus.
  • Communication Skills: Strong written and verbal communication skills, with an ability to craft clear messaging and engage with various stakeholders.
  • Organisational Skills: Detail-oriented with strong organisational skills, able to manage multiple tasks concurrently while meeting deadlines.
  • Team Collaboration: Ability to work collaboratively within cross-functional teams, ensuring alignment on goals and objectives.
  • Digital Marketing Channels: Proficient understanding of digital marketing channels, particularly email and SMS communications.
  • Learning Attitude: Enthusiasm for learning about marketing optimisation, customer behaviours, and lending products.
  • AI Tools: Familiarity with AI tools and how they can be used for conversion optimisation is a plus.

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